Monitoring SEO metrics is crucial to the success of your SEO campaign. Serpok scans your site content and evaluates whether you have included the SEO metrics in your webpage content. It provides insights on the correct incorporation of the SEO metrics and suggests improvements for the same.
16 SEO Metrics used by Serpok
Following are the sixteen SEO metrics based on which your content is analyzed:
Total Words: Word count in your blog post can have a significant impact on your site ranking and SEO performance. Based on the keyword entered by a user, our system analyzes top-ranking sites for that particular keyword and calculates the average word count. Using more words than the average word count is recommended to improve the chances of ranking on the top search results.
Keyword Frequency (%): Keyword Frequency refers to the number of times a keyword appears in particular webpage content. Knowing the right keyword frequency helps to optimize web pages without compromising on the quality of content. Serpok provides guidelines on the proper usage of keywords suitable for your webpage content and blog niche.
Paragraphs: Proper paragraph structure makes your content readable for both users and search engines. Serpok analyzes the paragraph structure of top-ranking site URLs and provides an average. Having more paragraphs in your web page content is crucial than the average to maximize your chances of ranking in the top search results.
Headings (h1-h6): Headers are an essential part of an On-page SEO strategy. It makes it easy for readers to understand what the page content is all about. Serpok algorithm finds out the average number of headers used in the top ranking sites, thereby enabling you to structure your content in a better way.
Images: Images make the content more appealing and engaging to the readers, improving the site’s SEO score. Including the correct number of images enhances the readability and accessibility of your site content. Serpok provides you with an average number of images used by the top-ranking websites in SERPs, helping you make the right decisions.
Total Links (Ext-Int): Including internal and external links indicates authority and credibility of the site. Using the right links on your site is crucial to improving its SEO score and building trustworthiness. With the help of Serpok tool, you can integrate an accurate number of links suitable for your business niche. Serpok gives you the average of the number of links used by the competitor sites. Thus, you can use the information to add the appropriate number of links to your website and make it SEO-friendly.
Bold/Strong Words: Bold and Strong tags are used to highlight keywords to capture readers’ attention. Using bold and strong tags in your text makes the content clear and visually appealing. Serpok provides comparative results of the sites using bold tags and gives you proper guidelines on using these tags.
Keyword in Meta Title: Meta Title is an HTML element that specifies the title of the webpage. Adding keywords in Meta Title enables search engine crawlers to understand the content and index the webpage. First, Serpok analyzes whether your site contains keywords in Meta Title or not. After that, it gives a score of one point if the Meta Title tag has a keyword.
Keyword in Meta Description: Meta Description provides a summary of the webpage content and is displayed below the site URL. Including keywords in the Meta Description signals relevancy and credibility of the page content. Serpok algorithm examines whether your site contains keywords in Meta Description or not. Using the information, you can make necessary changes to improve your chances of ranking on SERPs.
Keyword in First 100 words: Using keywords in the first 100 words is crucial for SEO and helps search engine crawlers understand the page content. Our algorithm checks whether your site URL contains keywords in first 100 words. As a result, you get insights on keywords’ proper usage, enabling you to rank higher on SERPs.
Keyword in <h1> tag: H1 tag defines the most important heading in a webpage. It should include the keywords as it helps both the search engine crawlers and users to understand the page content. Serpok identifies whether you have keywords in your H1 tag or not, thereby helps you in making informed decisions.
Keyword in Subheading (h2-h6): Heading tags (h2-h6) provide your page with an outline, thereby improving content readability and structure. Adding keywords in the header tags improves the site’s SEO performance, maximizing its chances of ranking high on SERPs. Serpok evaluates your site URL and identifies whether keywords are included in the header tags. Thus, you can implement the suggestions and make your site SEO-friendly.
Schema Tag: Schema tag is a structured data added to a website’s HML code to make it easy for search engines to read and understand your page content. Serpok scans your site’s URL to find whether schema tag is added to the site code. It is suggested to include Schema tag to make your search engine visually appealing and create rich snippets.
Bullet Points: Bullet points in a page content improves the readability of the text making it easy to read and understand. Serpok algorithm crawls your site URL and checks whether your post has bullet points. Thus, using Serpok, you can identify loopholes in your content and take corrective measures to improve site ranking.
Keyword in Image <alt> Tag: Alt tags provide a text description to an image on a webpage. Adding keywords to Alt tags positively impacts the site’s SEO and performance in search results. Serpok analyses your website URL and finds out whether you have placed keywords in the image Alt tag. Thus, it eases your work of optimizing site content and SEO.
Avg Words in Sentence (less is good): Content length plays a major role in site optimization and ranking. It is recommended to use fewer words in a sentence to make the content easy to read and understand. Serpok analyses the words used in a sentence in the top search results and provides an average. Thus, it provides insights on the content length helping you create quality driven content.