Websites are the first point of contact for customers as it connects users with the brand. Before aiming to rank higher on Google search results, it is important to obtain insights on the current top ranking sites and pages.
With the ever-changing Google mechanism, conducting SERP analysis becomes an essential component of an SEO campaign framework. SERP stands for search engine result pages. SERP analysis is the fundamental step of the keyword research process. This post covers a comprehensive guide on SERP analysis and the method of conducting it.
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What is SERP analysis?
SERP analysis is the process of evaluating top ranking sites for specific keywords and determining the strategy required to surpass the competitors. It also includes analyzing SERP features to ensure that your content matches with the user intent. Analyzing the top ranking websites enables you to understand how the competitor sites have achieved their Google rank. It helps in deciding the plan of action for your content strategy and SEO.
Benefits of conducting SERP analysis
Some of the major benefits of conducting SERP analysis are:
- Gain competitive advantage by researching competitor sites
- Find the right keywords and backlinks opportunities
- Locate gaps in the SEO practices
- Identify new content ideas
- Determine ways to create and optimize content
How to do SERP analysis?
Once you understand how crucial it is to analyze search results, next step is to know the process of conducting SERP analysis. Steps included are:
Keyword Research: Before analyzing the competitor sites, it is important to understand the keywords you are targeting and their current ranking position. Create a list of existing keywords and also include the keywords you wish to rank for. You can add keywords related to your industry, products and services, location, business name, etc.
Find the Search Intent: Next step is to identify the users’ search intent behind a particular keyword. It is important to understand what kind of information the user is looking for, while researching for a specific keyword.
Competitor site analysis: SERP analysis includes comparing where your site is ranking in comparison to your competitors. If authority sites are ranking for specific search terms, then it is not viable to rank for those keywords. Evaluate the top ranking sites for a particular keyword and ensure that your content adds value to the user experience and matches the searcher’s intent.
Find the right keywords: Try finding keywords that have the potential to rank higher in SERPs and are not used by your competitor sites. You can also include long-tail keywords that are specific and have low competition. Make sure to include keywords that answers user’s query and are aligned with the search intent.
Content Optimization: The sole purpose of conducting SERP analysis is to provide the best user experience. It is important to check your current content strategy and upgrade it continuously to add more value to the customer’s search experience. A good quality content increases the chances of ranking in the search results. Therefore, adopting the best SEO practices helps in making the content enriching and useful for the readers.
SERP analysis plays a vital role in understanding how search engine functions and the factors influencing the search results. Conducting SERP analysis becomes easy with the use of right tools and practices. With the help of Serpok, you can conduct SERP analysis in an easy and effortless way. Our robust SERP checker evaluates your site, identifies the gaps in your current content strategy and suggests suitable measures to optimize your SEO campaign more effectively. Sign up now!
Also you can checker: SERP Checker Tools