Google rankings systems are designed to scan through the millions of websites and content and get the most relevant one on the SERP. The first rankings of Google SERP have always been the motive of all websites. There are limitless competitors for the first position.
Want to rank No. 1 on Google? Here we are to help you. The following article will guide you to rank No. 1 on Google. Let’s get started!
The only way to get ranked on the SERP is through SEO. A website’s SEO is everything you do to make your website run smoothly and, a better user experience.
The practices to rank No. 1 on Google include keyword research, high-quality content, on-page SEO, etc. These practices are performed by all the websites that want to get ranked. the way you do them and monitor them will make you stand out from others. the best practices are:
Page Contents:
1. Target reasonable keywords
Before even starting to frame any content or page on your website know your niche and synonyms for it. The next step is to do in-depth keyword research.
You should know your keyword intent whether it is informative, commercial, transactional, or navigational. The keyword intent is the most important aspect to keep in mind while doing keyword research.
The next factor is the keyword’s search volume. The search volume is the average number of times a word is used as a query. The most common mistake here is people choose high-quality keywords and do not pay attention to relevancy.
Here is when the next factor comes into the picture relevancy. The keywords you choose should be relevant to your niche and match the search intent of the users. Always try to keep a balance between high search volume and the relevancy of the keyword.
Use a balance of head and long tail keywords. Head keywords are a traffic-attracting element while the long tail keywords have low competition but are easier to rank for. Using “how”, “what”, etc. question keywords can prove to be very effective elements to rank.
2. ContentÂ
After doing proper keyword research the next thing that comes the mind is content. There is the replacement of high-quality content for ranking on the SERP.
Google’s sole purpose is to deliver the most information-rich content to the users. Doing all the SEO practices but not having good quality content is putting all the efforts in vain.
The content creators should first keep the people as the priority and then think of search engines. Google says they appreciate content that is primarily created for the users. Provide content that is helpful and reliable for the users.
Another point to keep in mind is to create long-form content. According to many surveys, long-form content with detailed information is preferred by users. These attract audiences, improve conversion rates, establish authority, turn visitors into customers, and increase engagement.
3. Titles and tags
Your page titles and meta tags are responsible for people your website’s click-through rate. They should be framed in such a way that they can attract audiences and help rank for the targeted keyword.
Meta tags and titles also help search engines understand what the pages are about. The title tag and meta descriptions should always have targeted seed keywords.
Meta tags and page titles do not directly affect the ranking but they can affect how users see your page. They are important as they are the first impression of your site and can indirectly affect the SEO.
4. Get backlinks
Getting backlinks proves your website to be authoritative and trustworthy. As the number of backlinks increases the rank of the page also increases on the SERP for search terms. backlinking improves your visibility on search engines and also to the users.
In addition, backlinks help to get traffic through referral pages, increase brand awareness, and therefore increase click-through rate. Backlinks are essential but from reliable pages.
5. Adding visuals
Visual content adds a lot of positive value to your website. It was observed that content having visuals has a 90% higher engagement rate than no visual content. Google also appreciates content with visuals. These attract audiences and backlinks. Increase sharing of your content and improve visibility and brand awareness.
Images and videos bring volume to the content and amplify the presentation. This helps users to better understand the scope and increases their on-site time. Therefore brings more ROI and increases CTR.
Adding visuals can be challenging also. images and videos can increase the loading time of a page. Visual content optimization is equally important. Compressing the photo and video files reduces the loading speed.
6. Technical SEO
Technical SEO is a very important factor in making your website rank higher on the SERP. These factors are responsible for maintaining the proper site structure and enhancing users’ experience. the various technical aspects include
- Page speed:
It was surveyed that 50% of mobile website visitors leave the site if it does not load in just 3 seconds. people do have the patience to wait. Fixing and speeding up the loading speed is hence a very important factor. Google picks up those blogs and pages which have a good page speed.
- Site crawl ability:
The page will not get ranked if it is not crawled. there can be pages on your websites that restrict crawling. Finding and fixing all the barriers of crawling will help you improve. If Google knows all about your site it finds your website to be reliable and of course, ranks you higher.
- Duplicate content:
Duplicate content can be the text the meta tags page titles or even URLs. Due to technical issues, different URLs can also show the same content for the result. The solution for such problems is canonical links. These links show what the page is all about.
- Website security:
Google wants users should be safe from middleman attacks and users expect that. To avoid such things web security is another very important ranking factor for Google.
Use HTTPS for your URL. It is designed to keep the user data safe and make the user and browser interaction smooth.
7. SERP Analysis
The SERP analysis is the process of examining the top websites on the SERP. The observations done while analyzing the top-ranking websites can show how to improve and outstand the competitors. The SERP analysis helps to find loopholes and gaps between you and your competitors.
In addition to this, the SERP analysis also helps to choose relevant keywords for the niche. The helps to find new keywords and backlinks. It gives creative content ideas and ways to optimize your featured snippet.