Incorporating the appropriate keywords is essential for expanding your business’s visibility and market reach. You can identify keywords and gain insights using Google Trends without any complicated or time-consuming procedures.
Google Trends assists you in discovering the best keywords for your business niche, allowing you to surpass the competition in your industry. In this article, we will guide you what is Google Trends and how to use it for effective Keyword Research.
Page Contents:
What is Keyword Research?
Keyword Research is a process through which we can explore different terms or phrases to improve our ranking on search engines. Common factors that affect the selection of keywords are:
- Search volume popularity of a particular term or phrase
- Keyword competition level
- Variations of the keywords and related phrases
- Site authority
What is Google Trends?
Google Trends is an analytics measuring tool that displays the popularity of a search term in Google. You get to view whether a trend is upward scale or has less popularity and is in the downward scale.
It allows users to compare different keywords based on geographic locations, frequency, language, etc. It also provides useful insights related to seasonal and general trends that is helpful for advertising purposes. In addition to this, it provides you the option of filtering search results based on a particular time frame or duration.
Why to use Google Trends?
Using this tool, you get to keep track of user search behavior, compare different search results, analyze historical data to check keyword popularity and much more. As you enter your search query, a graph is displayed ranging from 0 to 100. 0 depicts that there is not enough search data and low search volume, 100 represents that the search term is highly popular. The higher the numbers on the scale, the higher is the keyword popularity.
Google Trends is commonly used in various types of research studies and track trends in social behavior, political issues, sports, entertainment and other different areas. It is used by business owners, social media persons to track the popularity of influencers and gather insights on the prevailing market trends. Some of the major benefits of using it are:
- It allows you to target specific audience category
- It enables you to identify keywords based on seasonal trends thereby improving your site’s SEO
- It helps you compare different types of keywords and evaluate their popularity
How to use Google Trends for Keyword Research?
Visit the Google Trends site
Select the location from the top right corner of the screen
Once you have selected the location, enter the keyword. A graph will get generated based on the details you mentioned. It has four tabs.
The first tab denotes the geographical location of the given keyword. The second tab denotes the time frame of the keyword frequency. If you modify the time frame and location, the graph gets altered accordingly.
In the third tab, you need to choose the category of your choice. The fourth tab enables you to select a channel to find the keyword frequency.
As you scroll down, you will get to view the tab ‘interest by region’. This shows the name of countries where the keyword has a great performance. You can also view city wise report by choosing ‘region’ in the ‘interest by region’ tab.
As you scroll down further, there appears a Related Queries and Related Topics tabs. In these tabs, you get plenty of other suggestions based on the keyword entered by you. To view the report of top topics and queries related to your niche, click the ‘rising’ option and choose ‘top’. You get to download, embed and share these reports as well.
How Google Trends help in effective Keyword Research?
Below are some of the ways that will show you how Google Trends help in Keyword Research for advertising and improving website ranking:
Find the ideal time to publish and promote posts: Search topics have different search frequencies during different time periods across the year. Publishing and promoting a post during a period of increased demand increases the likelihood of a higher ranking, enhanced engagement, and increased audience retention.
Knowing the demand for the keywords allows for more effective content planning. Google Trends provides data regarding trending posts and seasonal trends, enabling us to create content at the optimal time.
Find Business niche: Google Trend is a great tool that to identify niche that have potential for growth and advancement. It provides comprehensive information on whether the sales volume is increasing or decreasing, the rate of increase or decrease, the peak season, the most recent trends, and much more.
Find related product categories: You can use Google Trends to find product categories related to your business niche. For instance, suppose you have a business of providing digital marketing services. You will get to view other similar search categories such as SEO, Web development, etc.
It will provide recommendations based on the category entered. In this way, you can find relevant search terms similar to your focus keywords in the option ‘Related Topics’.
Target the right audience: Google Trends gives information about the keyword popularity over an extended period of time and across different locations. It assists in targeting the appropriate audience and producing posts that are relevant and engaging.
Comparing different keywords: Google trends allows us to compared different keywords which people are searching online. It provides a comparison graph which helps us pick and prioritize keywords that are best for our marketing campaign, growth and expansion.
Google Trends Predictions: It lets you know about the future trends by analyzing and consolidating existing data. With the help of this feature, you can plan for targeting the keywords well in advance and surpass the competitors in your industry.
A tool like Google Trends is a must for structuring your SEO strategy enabling you to thrive and prosper online It is the most effective tool now available on the market for keeping up with current search trends and gaining insightful information that can be used to improve SEO results.