Content Score is the score of the searched URL whereas Serp Score is the average score obtained from the top-ranking sites. Content Score is denoted in column right, whereas Serp Score is denoted in column left. The two columns present a comparative study between the average details of different SEO parameters of the top domains in SERPs. In this post, you will find the difference between Content Score and Serp Score table.
The comparative analysis of the two columns is as follows:
Total Selected Domains: It is the selected number of domains that are analyzed.
Avg Total Words vs Our Total Words: It shows the average of the number of words used in top-ranking URLs. It is recommended to use words within the minimum and maximum range displayed in Avg Total words to improve the chances of ranking in search results.
Avg Keyword Frequency vs Our Keyword Frequency: Keyword frequency denotes the number of times a particular keyword is used in the text. Your keyword frequency should match the average keyword frequency to improve the readability of the post.
Average Paragraphs vs Our Paragraphs: Average Paragraph range describes the number of paragraphs used by the top-ranking domains. It is suggested to keep your paragraphs within the minimum and maximum average Paragraph range.
Avg Headings vs Our Headings: Avg Headings denotes the average number of headings used by the websites. Our Headings denote the number of headings used in the searched URL.
Avg Images vs Our Images: Adding images in the article makes it visually appealing to both the readers as well as search engines. ‘Average images’ serves as a signal and depicts the number of images used by the top-ranking sites.
Avg Total Links vs Our Total Links: Links improve the authenticity of the post and makes it trustworthy. Avg Total Links describes the average number of links used by the selected domains whereas Our Total links denotes the total number of links used in the searched URL.
Avg Bold Words vs Our Bold Words: Avg Bold Words in the left column describes the average number of bold words in the top-ranking selected sites whereas Our Bold Words describes the number of bold words used in the specified URL.
The table helps you evaluate the SEO parameters of your site and ensure that they fall within the average range.