The success of your Search Engine Optimization (SEO) campaign depends on the choice of keywords. No matter how much content you post, or how many backlinks you build, the selection of wrong keywords will adversely affect your ranking.
Using seed keywords in your content strategy helps you build keyword ideas, long-tail keywords, and phrases that improve visibility and boost rankings. In this post, we will look into seed keywords, their importance, and how to find them for effective keyword research.
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What are Seed Keywords?
Seed keywords are short-tail keywords mostly of one or two words that are related to your niche. These keywords have high search volumes and high competition. They can help you generate related keywords in your keyword research process. For example, if a seed keyword is a marketing strategy, then you can insert modifiers to these keywords and make new long-tail keywords such as online marketing strategy, website marketing strategies, marketing strategy and techniques, and so on.
Why are seed keywords important?
Seed Keywords are starting point of your keyword research journey. Some of the major benefits of using seed keywords are:
- They help you expand your outreach by including related terms of the seed keywords.
- It gives a proper direction to your content marketing strategy.
- You can target specific keywords and phrases and increase your likelihood of ranking at the top of SERPs.
- It serves as the foundation of good keyword research enabling you to focus on your target audience instantly.
- It maximizes the chances of boosting organic traffic through the correct choice of keywords.
How to find seed keywords?
Brainstorm keywords
Brainstorm keywords that your target audience might be searching for online. If you have a business selling hardware equipment, find out different ways that people might search for these products online. Identify how your products or services help users in solving their problems and concerns. You can also take the help of keyword research tools to find more variations of your seed keyword.
People Also Ask feature
It is a Google-rich snippet feature that gives additional information that users might be looking for on the web. Researching ‘People Also Ask’ queries provides insights into what people are searching for related to the topic. This will help you create specific topic-based keywords that are focused on your business niche and content topic.
Google Related Searches
Related searches appear at the bottom of the search engine result pages when you enter the main query in the search field. These are excellent sources for finding keyword ideas and topics based on your core niche.
Page Titles and Meta descriptions
Page titles and meta descriptions can be a great source for finding seed keywords. It is an SEO practice to place targeted keywords into the titles and descriptions of web pages. Hence, these can prove a valuable resource for finding potential keywords.
Review forums and communities
You can even review online community and niche forums to develop a seed keyword list. Explore what people are reading and commenting on social media groups, and community forums to generate a seed keyword list.
Google Keyword Planner
Google Keyword Planner can be used to find out new keyword ideas. To use this, you only a Google Ads account. In the Discover new keywords tab, enter a seed keyword and the tool will display a list of related seed keywords.
Keywords are the cornerstone of connecting potential customers to your business. Building a comprehensive list of seed keywords is an integral part of any content strategy. Choosing the right seed keywords can help you improve your rankings on SERPs.