Search engine optimization is incomplete without high authority links. These high authority links help to gain trust and credibility from the audience and the search engines. Let us discuss how you can earn high authority links.
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What Are High Authority Links?
High-authority links are from trusted pages and websites. These are the desirable links that can help you rank higher and establish authority. The two main factors deciding a site’s authority are the page and the domain authority. Generally, a site is considered high authority when its domain authority score is equal to or above 40 out of 100.
For example, a post where Mahendra Singh Dhoni was playing Candy Crush resulted in millions of downloads of the app. Similarly, when high-authority websites mention your brand and link you in their posts helps to improve your authority.
Why Are Earning High Authority Links Important?
Every website needs to build credibility and authority. Earning links is an easier and faster method than building them artificially. Earning links helps to enhance user experience as it leads users to the relevant content page to get a deeper view regarding queries. These links also reduce the loading speed.
Earning links reduces the risk of getting penalized by search engines. Focusing on high-quality content will attract genuine websites and authoritative linking. It prevents damage to your brand’s reputation.
Another benefit of earning backlinks naturally is that Google senses that your content is important and your online visibility increases. This helps to also gain potential rates and have high conversion rates.
How To Earn High Authority Links?
Acquiring high-authority links is a vital undertaking that demands thorough research and confirmation. Several methods exist for obtaining backlinks; the following are some of the most effective.
1. Broken link building
Broken links are the links that lead to nonfunctional pages. We can take advantage of these kinds of links. We can replace the pages with 404 errors which means they were deleted with the relevant content of our website. This is the most widely practiced technique. It has a high success rate.
This method helps you get backlinks from pages already having established traffic and authority. Here are some tips for earning high authoritative links from broken links:
- Identify your broken links
- Check for broken links on resource pages
- Use the Click My Links extension to find invalid links on resources
- Evaluate and prioritize your broken link opportunities
2. Guest blogging
Guest blogging for earning high authority links is a must-try method. Guest blogging is one of the secret ways of getting links. This helps to produce unique content, expand your network, and increase brand awareness. Here are some tips you should keep in consideration before choosing where to get guest blogging from:
- Don’t focus on the number of guest bloggers but on the quality of guest bloggers.
- Be selective about where you pitch. all the bloggers may not fit into the requirements. choose only the authoritative and trustworthy person.
- Craft a very effective pitch which is impossible to ignore
- Do proper research and then choose the website’s
Guest blogging that increases your visibility. If you appear on many sites google sees you as an authoritative and trustworthy website. When industry experts talk about your page then this will increase traffic on your website.
3. High-Quality Content
Becomes a resource for reporters and bloggers. Provide content that is newsworthy and rich in information. Get featured on resource pages. Use the skyscraper technique for content creation. adding visuals and URLs and making content worth using and reading will help you attract backlinks.
Promote your content on relevant pages. add statics and data-driven studies to enhance the quality of content. Add relevant keywords and use modern and effective content marketing techniques. Implement SEO best practices for creating powerful content.
4. Provide testimonials and reviews
Testimonials and reviews establish trust and credibility. You can get backlinks through reviews and testimonials either by your product reviews on some other pages or by you creating reviews for some other products. Testimonials and reviews are the easiest and most effective way of building backlinks.
This helps in improving SEO rankings. This not only helps in decision-making for the customers but also helps in gaining backlinks.
5. Reclaim unlinked mentions
This is the fastest way to earn high authority links. You have noticed that often blogs do not backlink your product after mentioning it. You can claim a backlink in such cases. You can send a note reclaiming backlinking for the mention.
Similarly, you can use the tactic to gain unlinked mentions from others. This also helps the bloggers to enhance the user experience by providing links to give a better view of your product.
6. Page and domain authority of the site
The page and domain authority are considered the two most important factors. Before choosing a site for links check their domain and page authority. Choose only those pages that have a high score. sites having more backlinks are considered as trustworthy. This is enhanced if the links are from highly authoritative sites.
By checking the page and domain authority score you can ensure the credibility of the site and prevent your pages from getting linked with spam websites.
7. Gap Analysis
There can be many authoritative websites that have linked many of your competitors but not you. Carry out a gap analysis audit with your competitors and pitch them to link you as well. The gap analysis may also lead to many list articles like “Best X in Y industry” pitching these list articles.
Getting links from these list articles and filling up the link gap from your competitors will help to get more exposure. these will improve your online presence and authority.
Mistakes While Contacting Websites For Links
Getting high-authority backlinks is an important task. Backlinks are one of the most crucial factors affecting SEO. Here are some common mistakes are
Lack of research
You should know who is approaching for backlinks. You should research about what your audience needs. Know your goals for getting a backlink. Find out whether the site you are approaching has any guidelines or not. Explore their website and learn about their policies.
Sending spam emails
While drafting a mail for pitching people often use templates or send bulk emails. This leaves a bad impression on the authority website and damages your reputation. They will ignore such emails. You should send personalized emails with specific pitches.
Not offering values for the links
Another common mistake is not providing values for the links. Nobody can offer anything without getting something in return. You should pitch in such a way that the website also benefits. Try to solve any issue or provide fresh content, etc.
Not maintaining any relationship
Often backlink seekers get impatient and send too many emails or get rude. This is not professional behavior. You should be patient and try to build a healthy bond with the authority website.
Not tracking results
Guesswork and assumption don’t work in backlink practices. you should keep track of the progress. You should check whether the backlink is getting the desired results for your website. Find out the loopholes and work for the improvement.