<\/span>Step 3: Form ad groups<\/span><\/h3>\nThe ad groups are groups of ads targeting similar keywords. These ad groups can help draw more traffic in lower investments. The ad groups control and maintain the structure of the campaign, separating each theme and product.<\/p>\n
While Google Ads PPC audit checks the structure of the ad groups, and checks that the grouped ads are targeting different customer personas. Check that the headings match your messaging and product service goals. Figure out new opportunities to improve segmentation based on demographics, interests, etc.<\/p>\n
Check that your ad groups contain at least 10 keywords. The ads grouped should complement each other rather than compete. They should be at an optimum cost-per-click level and should have having equal budget.<\/p>\n