{"id":1955,"date":"2023-07-26T07:33:42","date_gmt":"2023-07-26T07:33:42","guid":{"rendered":"https:\/\/serpok.com\/b\/?p=1955"},"modified":"2023-07-26T07:33:42","modified_gmt":"2023-07-26T07:33:42","slug":"how-to-do-ecommerce-website-audits","status":"publish","type":"post","link":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/","title":{"rendered":"How To Do Ecommerce Website Audits?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">An e-commerce website is a virtual store. Customers tend to visit those sites that run smoothly and do not have complex navigation. Making your site user-friendly with a higher SERP ranking is a crucial point.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">An <a href=\"https:\/\/serpok.com\/b\/ecommerce-seo\/\" target=\"_blank\" rel=\"noopener\">E-commerce SEO<\/a><\/span> audit is the process of optimizing the site for better visibility, identifying the areas for improvement, and getting more organic traffic for the website.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1958\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website.png\" alt=\"How To Audit A E-Commerce website\" width=\"6912\" height=\"3456\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website.png 6912w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-300x150.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-1024x512.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-768x384.png 768w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-1536x768.png 1536w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-2048x1024.png 2048w\" sizes=\"auto, (max-width: 6912px) 100vw, 6912px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-numeric ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#_Benefits_Of_Conducting_Audits_For_E-Commerce_Websites\" title=\"\u00a0Benefits Of Conducting Audits For E-Commerce Websites\">\u00a0Benefits Of Conducting Audits For E-Commerce Websites<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#_Audits_To_Perform_For_E-Commerce_Websites\" title=\"\u00a0Audits To Perform For E-Commerce Websites\">\u00a0Audits To Perform For E-Commerce Websites<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#1_Content_audit\" title=\"1. Content audit:\">1. Content audit:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#2_Technical_SEO_audit\" title=\"2. Technical SEO audit:\">2. Technical SEO audit:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#3_Platform_audit\" title=\"3. Platform audit\">3. Platform audit<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#4_Conversion_rates_audit\" title=\"4. Conversion rates audit:\">4. Conversion rates audit:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"_Benefits_Of_Conducting_Audits_For_E-Commerce_Websites\"><\/span><span data-preserver-spaces=\"true\">\u00a0Benefits Of Conducting Audits For E-Commerce Websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There are many reasons to audit your e-commerce website. Just as you check and renovate your physical outlet to attract customers. Similarly, updating the digital store with regular audits and optimization is essential. Audits report gives an overview of the performance of the business as well as detailed insights.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Even the finest of web developers makes mistakes. Regular audits will allow you to identify the loopholes in your websites. In addition, these audits make your websites user-friendly with smooth navigations. You rank higher on the SERP, increasing click-through rate and organic traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"_Audits_To_Perform_For_E-Commerce_Websites\"><\/span><span data-preserver-spaces=\"true\">\u00a0Audits To Perform For E-Commerce Websites<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Audits for e-commerce websites are a lengthy process. Lots of research with analysis is required for improvements. Auditing is the regular renewal of the virtual store. There are four types of audits you must perform for e-commerce websites.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Content audit<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Technical SEO audit<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Platform audit<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Conversion audit<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">These four types of audits are enough to modify and improve your <a href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/\" target=\"_blank\" rel=\"noopener\">e-commerce SEO<\/a> performance for search engines and users. Let us now discuss this one by one in detail.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1960\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-website-audit.png\" alt=\"E-commerce website audit\" width=\"940\" height=\"788\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-website-audit.png 940w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-website-audit-300x251.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-website-audit-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Content_audit\"><\/span><strong>1. Content audit:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The content audit provides the report on the factors like the assessment of keywords&#8217; effectiveness, quality of the visuals, and other on-page elements. The content audit helps to increase click-trough-rate, enhance marketing, improve SEO performance, and better site design. The factors of content audit:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Meta title and meta description:<\/strong>\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">These are the first thing a user sees, and the search engines crawl. During the audit, check the character limits that are 50-60 for meta titles and 160 for meta descriptions.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Duplicate content:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">E-commerce websites are not new to duplicate content. This is common because many similar products use the same instance. Many resellers use the same product description from the manufacturers. Avoid copy paste and try to write your product description.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Broken links:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">These can be many links that lead to inaccessible pages. While auditing, find all the internal and external broken links and fix the issues.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Content quality:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">E-commerce websites often have poor-quality content. Some sites do not even fulfill the minimum word count limit. Analyze the audit and search for thin content pages.<\/span><span data-preserver-spaces=\"true\"> Look for content that has no real value, poor readability, and irrelevance to the product.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Keyword targeting:<\/strong>\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Keyword targeting is a complicated task for an e-commerce website. Many similar products use the same keywords. Try to resolve this problem by using long-tail descriptive product descriptions.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Technical_SEO_audit\"><\/span><span data-preserver-spaces=\"true\">2. Technical SEO audit:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Technical SEO is yet a considerably important part of an audit. E-commerce websites have many pages and domains interlinked. This makes it necessary to have a regular check on the technical part. How can technical SEO be improved for e-commerce websites during an audit? here are certain elements to be considered during an audit:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1961\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-technical-audit-checklist.png\" alt=\"E-commerce technical audit checklist\" width=\"940\" height=\"788\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-technical-audit-checklist.png 940w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-technical-audit-checklist-300x251.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-commerce-technical-audit-checklist-768x644.png 768w\" sizes=\"auto, (max-width: 940px) 100vw, 940px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>XML sitemaps:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">These are the key elements to get any site indexed in search engines. XML sitemaps contain the main canonicals and versions of your URL that can be crawled.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Robots.txt file:<\/strong><\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">The robot.txt file allows the crawl to crawl the website so that it can index properly. If your site already has robot.txt, then make sure there is no blocking for crawlers. <\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">E-commerce websites with this huge number of sub-directories and sub-domains, e-commerce websites should control the crawling budget. Crawling budgets refers to the number of pages to be crawled.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Response codes<\/strong>:<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">These are the scores of response codes your pages are returning. If your site is getting a 200 response code, this means your site is actively visible on the search engine. If the response code is 4xx, then your page might be misspelled during linking.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">If the code is 5xx, the reason can be your server is facing some issues. 3xx response codes indicate permanent or temporary redirects. 301 response codes specifically tell about permanent redirects. These issues can be solved, by closely evaluating the site audit report.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Canonicals<\/strong>:<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">The HTML links that help search engines differentiate the version of the web page to be crawled and indexed are canonicals. E-commerce websites have multiple URLs for the same product.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">The reason for these multiple URLs is that the products may be suitable for different categories. Using canonicals during audits may help you resolve this problem of duplicate content.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Pagination:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Pagination is the process of converting long pages into manageable bundles. For example, an e-commerce platform like Amazon sells over 90,000 watches under this category. Here pagination will help the website to break this down into manageable bundles. During pagination keep a check on the issues related to pagination.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Navigation and crawl depth<\/strong>:<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Navigation is the most crucial part of an e-commerce website. A visitor will judge a website based on its navigation. If the navigation is too complicated or has errors this will be a negative point for the users.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Navigation helps visitors to identify and go to the relevant product category. Analyze the audit report and check that the navigation menu contains only the most important pages and categories.<\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">The crawl depth of any e-commerce website should be not more than 3-4 clicks, the visitors should reach their desired pages as swiftly as possible. Pages placed deep down which are difficult to crawl will make your website bulky.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Page Speed<\/strong>:<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Of course, the fast world needs fast websites. e-commerce is at the boom because it saves time and energy. This is expected from the website&#8217;s page speed. <\/span><\/p>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Pages taking time to load is a matter of concern as the website will have poor SEO performance. During the SEO audit of your e-commerce platform give attention to the page loading speed.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"nv-iframe-embed\"><iframe loading=\"lazy\" title=\"eCommerce SEO Audits: How to Audit Your eCommerce Website!\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6fcZriTytdM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Platform_audit\"><\/span><span data-preserver-spaces=\"true\">3. Platform audit<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Checking whether the e-commerce platform you are using for your business is sufficient or not. the platform should fulfill all the requirements such as<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Better user experience<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Better user experience includes factors like easy site navigation, platform speed, images, payments, checkouts, etc. Keep a check on these platform features for a better user experience.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Mobile Optimization<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">Mobile optimization is an essential factor for platform audits as well as site audits. This is a mobile era and people use their mobile phones for shopping online rather than a desktop.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Market trends:<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">The platform should follow current market trends and have enough potential to cope with upcoming trends.<\/span><\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Cost:\u00a0<\/strong><\/li>\n<\/ul>\n<p style=\"text-align: justify; padding-left: 40px;\"><span data-preserver-spaces=\"true\">If you are a small business using an expensive platform that is not giving worthwhile results, you should switch to the cheaper option.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1959\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT.png\" alt=\"E-COMMERCE WEBSITE AUDIT REPORT\" width=\"6912\" height=\"3456\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT.png 6912w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT-300x150.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT-1024x512.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT-768x384.png 768w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT-1536x768.png 1536w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/E-COMMERCE-WEBSITE-AUDIT-REPORT-2048x1024.png 2048w\" sizes=\"auto, (max-width: 6912px) 100vw, 6912px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Conversion_rates_audit\"><\/span><strong>4. Conversion rates audit:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">An e-commerce website depends on conversion rates. The average conversion rate of an e-commerce website is 2-5%. The conversion rates audit helps to optimize the site for maximizing the user percentage to complete the call to action.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The call to action may be too big or too small, or the buttons might malfunction. If the landing pages or home pages have higher bounce-back rates. There is a need to figure out the problems.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The bounce-back rate is higher, which may be the reason that the site may be asking for unnecessary information or the onboarding process is complex.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Keep evaluating all these aspects of your sites while <a href=\"https:\/\/www.siteimprove.com\/glossary\/e-commerce-seo-audit\/#:~:text=An%20ecommerce%20SEO%20audit%20is,a%20range%20of%20ranking%20factors.\" target=\"_blank\" rel=\"noopener\">auditing your e-commerce website<\/a>. Conducting regular audits at intervals of time is essential to boost your SEO performance and make your virtual store attractive.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An e-commerce website is a virtual store. Customers tend to visit those sites that run smoothly and do not have complex navigation. Making your site user-friendly with a higher SERP ranking is a crucial point. An E-commerce SEO audit is the process of optimizing the site for better visibility, identifying the areas for improvement, and&hellip;&nbsp;<a href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How To Do Ecommerce Website Audits?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How To Do Ecommerce Website Audits?<\/title>\n<meta name=\"description\" content=\"What are the different types of audits to perform for e-commerce websites? Here is a perfect guide to assist you to audit e-commerce websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do Ecommerce Website Audits?\" \/>\n<meta property=\"og:description\" content=\"What are the different types of audits to perform for e-commerce websites? Here is a perfect guide to assist you to audit e-commerce websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\" \/>\n<meta property=\"og:site_name\" content=\"Serpok\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Serpok.co\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T07:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"user4\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Serpok_com\" \/>\n<meta name=\"twitter:site\" content=\"@Serpok_com\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"user4\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\"},\"author\":{\"name\":\"user4\",\"@id\":\"https:\/\/serpok.com\/b\/#\/schema\/person\/81e5682a38226a7ae7df3f19c2281e47\"},\"headline\":\"How To Do Ecommerce Website Audits?\",\"datePublished\":\"2023-07-26T07:33:42+00:00\",\"dateModified\":\"2023-07-26T07:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\"},\"wordCount\":1285,\"publisher\":{\"@id\":\"https:\/\/serpok.com\/b\/#organization\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\",\"url\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\",\"name\":\"How To Do Ecommerce Website Audits?\",\"isPartOf\":{\"@id\":\"https:\/\/serpok.com\/b\/#website\"},\"datePublished\":\"2023-07-26T07:33:42+00:00\",\"dateModified\":\"2023-07-26T07:33:42+00:00\",\"description\":\"What are the different types of audits to perform for e-commerce websites? Here is a perfect guide to assist you to audit e-commerce websites.\",\"breadcrumb\":{\"@id\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/serpok.com\/b\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How To Do Ecommerce Website Audits?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/serpok.com\/b\/#website\",\"url\":\"https:\/\/serpok.com\/b\/\",\"name\":\"Serpok\",\"description\":\"Google SERP checking tool. \",\"publisher\":{\"@id\":\"https:\/\/serpok.com\/b\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/serpok.com\/b\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/serpok.com\/b\/#organization\",\"name\":\"Serpok\",\"url\":\"https:\/\/serpok.com\/b\/\",\"sameAs\":[\"https:\/\/www.instagram.com\/serpok.co\/\",\"https:\/\/www.linkedin.com\/company\/serpok\/\",\"https:\/\/www.youtube.com\/channel\/UC2ZZ5QjCMmeB2TsKw2FTo2A\",\"https:\/\/www.facebook.com\/Serpok.co\/\",\"https:\/\/twitter.com\/Serpok_com\"],\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/serpok.com\/b\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2021\/12\/serpok-image.jpg\",\"contentUrl\":\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2021\/12\/serpok-image.jpg\",\"width\":891,\"height\":463,\"caption\":\"Serpok\"},\"image\":{\"@id\":\"https:\/\/serpok.com\/b\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/serpok.com\/b\/#\/schema\/person\/81e5682a38226a7ae7df3f19c2281e47\",\"name\":\"user4\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/serpok.com\/b\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6a9aa01e8a4c5dad519a8bf320a1735d41623e89f0747f5fff07164e45732e88?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6a9aa01e8a4c5dad519a8bf320a1735d41623e89f0747f5fff07164e45732e88?s=96&d=mm&r=g\",\"caption\":\"user4\"},\"url\":\"https:\/\/serpok.com\/b\/author\/gargi\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How To Do Ecommerce Website Audits?","description":"What are the different types of audits to perform for e-commerce websites? Here is a perfect guide to assist you to audit e-commerce websites.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/","og_locale":"en_US","og_type":"article","og_title":"How To Do Ecommerce Website Audits?","og_description":"What are the different types of audits to perform for e-commerce websites? Here is a perfect guide to assist you to audit e-commerce websites.","og_url":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/","og_site_name":"Serpok","article_publisher":"https:\/\/www.facebook.com\/Serpok.co\/","article_published_time":"2023-07-26T07:33:42+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/How-To-Audit-A-E-Commerce-website-1024x512.png","type":"image\/png"}],"author":"user4","twitter_card":"summary_large_image","twitter_creator":"@Serpok_com","twitter_site":"@Serpok_com","twitter_misc":{"Written by":"user4","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#article","isPartOf":{"@id":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/"},"author":{"name":"user4","@id":"https:\/\/serpok.com\/b\/#\/schema\/person\/81e5682a38226a7ae7df3f19c2281e47"},"headline":"How To Do Ecommerce Website Audits?","datePublished":"2023-07-26T07:33:42+00:00","dateModified":"2023-07-26T07:33:42+00:00","mainEntityOfPage":{"@id":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/"},"wordCount":1285,"publisher":{"@id":"https:\/\/serpok.com\/b\/#organization"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/","url":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/","name":"How To Do Ecommerce Website Audits?","isPartOf":{"@id":"https:\/\/serpok.com\/b\/#website"},"datePublished":"2023-07-26T07:33:42+00:00","dateModified":"2023-07-26T07:33:42+00:00","description":"What are the different types of audits to perform for e-commerce websites? Here is a perfect guide to assist you to audit e-commerce websites.","breadcrumb":{"@id":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/serpok.com\/b\/how-to-do-ecommerce-website-audits\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/serpok.com\/b\/"},{"@type":"ListItem","position":2,"name":"How To Do Ecommerce Website Audits?"}]},{"@type":"WebSite","@id":"https:\/\/serpok.com\/b\/#website","url":"https:\/\/serpok.com\/b\/","name":"Serpok","description":"Google SERP checking tool. ","publisher":{"@id":"https:\/\/serpok.com\/b\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/serpok.com\/b\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/serpok.com\/b\/#organization","name":"Serpok","url":"https:\/\/serpok.com\/b\/","sameAs":["https:\/\/www.instagram.com\/serpok.co\/","https:\/\/www.linkedin.com\/company\/serpok\/","https:\/\/www.youtube.com\/channel\/UC2ZZ5QjCMmeB2TsKw2FTo2A","https:\/\/www.facebook.com\/Serpok.co\/","https:\/\/twitter.com\/Serpok_com"],"logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/serpok.com\/b\/#\/schema\/logo\/image\/","url":"https:\/\/serpok.com\/b\/wp-content\/uploads\/2021\/12\/serpok-image.jpg","contentUrl":"https:\/\/serpok.com\/b\/wp-content\/uploads\/2021\/12\/serpok-image.jpg","width":891,"height":463,"caption":"Serpok"},"image":{"@id":"https:\/\/serpok.com\/b\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/serpok.com\/b\/#\/schema\/person\/81e5682a38226a7ae7df3f19c2281e47","name":"user4","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/serpok.com\/b\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6a9aa01e8a4c5dad519a8bf320a1735d41623e89f0747f5fff07164e45732e88?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6a9aa01e8a4c5dad519a8bf320a1735d41623e89f0747f5fff07164e45732e88?s=96&d=mm&r=g","caption":"user4"},"url":"https:\/\/serpok.com\/b\/author\/gargi\/"}]}},"_links":{"self":[{"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/posts\/1955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/comments?post=1955"}],"version-history":[{"count":5,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/posts\/1955\/revisions"}],"predecessor-version":[{"id":1964,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/posts\/1955\/revisions\/1964"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/media\/1958"}],"wp:attachment":[{"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/media?parent=1955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/categories?post=1955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/serpok.com\/b\/wp-json\/wp\/v2\/tags?post=1955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}