{"id":1935,"date":"2023-07-24T05:31:47","date_gmt":"2023-07-24T05:31:47","guid":{"rendered":"https:\/\/serpok.com\/b\/?p=1935"},"modified":"2023-07-26T07:49:31","modified_gmt":"2023-07-26T07:49:31","slug":"what-is-a-meta-description-in-seo","status":"publish","type":"post","link":"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/","title":{"rendered":"What is a Meta Description in SEO?"},"content":{"rendered":"<p style=\"text-align: justify;\">Meta descriptions are the HTML tags that give a brief overview of a page&#8217;s content on SERP. The optimum length of a meta description should be around 155-160 characters. The meta description should be long enough to describe the page content.<\/p>\n<p style=\"text-align: justify;\">The meta description doesn&#8217;t directly affect the ranking of a page. However, a good meta description will help you increase the click-through rate. If you don&#8217;t provide a meta description, search engines, and social sites create meta descriptions from the first text they find.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1939\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-meta-description.png\" alt=\"example of meta description\" width=\"578\" height=\"96\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-meta-description.png 578w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-meta-description-300x50.png 300w\" sizes=\"auto, (max-width: 578px) 100vw, 578px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-numeric ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#Google_Rewrites_The_Meta_Description\" title=\"Google Rewrites The Meta Description\">Google Rewrites The Meta Description<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#Tips_For_Writing_A_Meta_Description\" title=\"Tips For Writing A Meta Description\">Tips For Writing A Meta Description<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#1_Length_of_the_description\" title=\"1. Length of the description:\">1. Length of the description:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#2_Keyword_placing\" title=\"2. Keyword placing:\">2. Keyword placing:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#3_Use_Search_Intent\" title=\"3. Use Search Intent:\">3. Use Search Intent:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#4_Include_a_call_to_action\" title=\"4. Include a call to action:\">4. Include a call to action:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#5_Unique_meta_description\" title=\"5. Unique meta description:\">5. Unique meta description:<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#Tools_For_Writing_Meta_Description\" title=\"Tools For Writing Meta Description\">Tools For Writing Meta Description<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#1_Google_Workplace_Marketplace\" title=\"1. Google Workplace Marketplace:\">1. Google Workplace Marketplace:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#2_AISEO\" title=\"2. AISEO:\">2. AISEO:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#3_SEMrush_site_audit_tool\" title=\"3. SEMrush site audit tool:\">3. SEMrush site audit tool:<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/#4_Screaming_Frog\" title=\"4. Screaming Frog:\">4. Screaming Frog:<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Google_Rewrites_The_Meta_Description\"><\/span>Google Rewrites The Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">62.78% times Google rewrites the meta description. you might have noticed this on some of your pages. This happens because the meta description is not descriptive of the page content which makes them irrelevant for Google.<\/p>\n<p style=\"text-align: justify;\">Sites often use duplicate or copied meta descriptions. Meta descriptions might not match the search intent but another piece of the same content does. Modifiers in the search queries tend <a href=\"https:\/\/www.semrush.com\/blog\/how-can-seo-testing-help-with-googles-page-title-meta-rewrites\/\" target=\"_blank\" rel=\"noopener\">Google to rewrite the meta description<\/a>.<\/p>\n<p style=\"text-align: justify;\">To prevent Google from rewriting the meta description and convincing it to show your meta description only\u00a0 following are Google&#8217;s criteria for writing a meta description:<\/p>\n<ul style=\"text-align: justify;\">\n<li>The meta description should be unique for each page<\/li>\n<li>The description should be short enough to fit into the SERP<\/li>\n<li>The description should match the search intent of the user<\/li>\n<li>The description should have 150-160 characters for regular posts and 138-148 for blog posts<\/li>\n<li>Put the most important information in the first 100 characters<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">\u00a0To fulfill these criteria you need to optimize the meta description. Here are the <strong>5 most important tips which would help to write an effective meta description.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Tips_For_Writing_A_Meta_Description\"><\/span><span data-preserver-spaces=\"true\">Tips For Writing A Meta Description<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Length_of_the_description\"><\/span><span data-preserver-spaces=\"true\">1. Length of the description:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There is no word limit for a meta description. The space to show a meta description on SERP is limited. The number of characters shown in the meta description depends on the device. For instance, a desktop will have more space than a mobile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For example, the character&#8217;s width, &#8216;B&#8217; will occupy more pixels than &#8216;J&#8217;. Similarly, the bold characters will also occupy more pixels.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1940\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CORRECT-LENGTH-FOR-META-DESCRIPTION.png\" alt=\"CORRECT LENGTH FOR META DESCRIPTION\" width=\"990\" height=\"475\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CORRECT-LENGTH-FOR-META-DESCRIPTION.png 990w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CORRECT-LENGTH-FOR-META-DESCRIPTION-300x144.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CORRECT-LENGTH-FOR-META-DESCRIPTION-768x368.png 768w\" sizes=\"auto, (max-width: 990px) 100vw, 990px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The recommended ideal length for a meta description is 155-160 characters which is 980 pixels for a desktop, and 100-105 characters which is 680 pixels for a mobile.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">NOTE<\/span><\/strong><span data-preserver-spaces=\"true\">: Remember that Google bolds the words according to the search query that will occupy more pixels.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_Keyword_placing\"><\/span><span data-preserver-spaces=\"true\">2. Keyword placing:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Always try to place the keywords first. Place the <a href=\"https:\/\/serpok.com\/b\/serp-keywords\/\" target=\"_blank\" rel=\"noopener\">primary keywords<\/a> for the main search query you want to rank at the start of the meta description itself. Google says it does not see keywords as a ranking factor for meta description. However, it highlights the keywords in the meta description on the SERP.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Keywords don&#8217;t directly affect the SEO. Placing keywords in the meta description will increase your click-through rate.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1941\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/Keyword-placing-in-the-meta-description.png\" alt=\"Keyword placing in the meta description\" width=\"608\" height=\"449\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/Keyword-placing-in-the-meta-description.png 608w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/Keyword-placing-in-the-meta-description-300x222.png 300w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_Use_Search_Intent\"><\/span>3. Use Search Intent:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/serpok.com\/b\/search-intent\/\" target=\"_blank\" rel=\"noopener\">Search intent<\/a> is the curiosity about a topic because of which a user asks a query. The meta description should satisfy this curiosity. Perform a search intent analysis before writing the meta description. Write a meta description in a way where you target the search intent of the users.<\/p>\n<p style=\"text-align: justify;\">For example, if a user searches for a laptop, the search intent may be to buy a laptop or conduct research before buying a laptop. So the meta descriptions may be like the following,<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1942\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-search-intent-targeting-meta-description.png\" alt=\"example of search intent targeting meta description\" width=\"708\" height=\"580\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-search-intent-targeting-meta-description.png 708w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-search-intent-targeting-meta-description-300x246.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Include_a_call_to_action\"><\/span>4. Include a call to action:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\">The meta description can itself be a call to action. The description should be instructing the users on the next step. Including call-to-action will increase your click-through rates. you can add the words like shop now, learn more, etc.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1945\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-call-to-action-in-a-meta-description.png\" alt=\"example of call to action in a meta description\" width=\"518\" height=\"101\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-call-to-action-in-a-meta-description.png 518w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-call-to-action-in-a-meta-description-300x58.png 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Unique_meta_description\"><\/span>5. Unique meta description:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Write a unique meta description for each page. In the following image, you can see the variety of meta descriptions for every page related to the search &#8220;SHOES.&#8221; This enhances the meta description quality.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1946\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-how-to-write-a-unique-meta-description-for-each-page.png\" alt=\"example of how to write a unique meta description for each page\" width=\"717\" height=\"592\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-how-to-write-a-unique-meta-description-for-each-page.png 717w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/example-of-how-to-write-a-unique-meta-description-for-each-page-300x248.png 300w\" sizes=\"auto, (max-width: 717px) 100vw, 717px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Tools_For_Writing_Meta_Description\"><\/span><span data-preserver-spaces=\"true\">Tools For Writing Meta Description<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"1_Google_Workplace_Marketplace\"><\/span><span data-preserver-spaces=\"true\">1. Google Workplace Marketplace:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The meta description writer of the google sheets add-on has an artificial intelligence called natural language processing. This AI system extracts the most relevant part of the content from a given URL and automatically generates the meta description. To use the meta description writer, you can follow these steps:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Install the add-on from the Google store<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Enter the URL for which you want to generate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Generate the meta description<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Go to add on<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Then to meta description writer<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Get meta description<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The meta description was generated. The tool reduces the time to write meta descriptions with the most relevant description of the page.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1948\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/The-meta-description-writer-of-the-google-sheets-add-on.png\" alt=\"The meta description writer of the google sheets add-on\" width=\"1280\" height=\"800\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/The-meta-description-writer-of-the-google-sheets-add-on.png 1280w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/The-meta-description-writer-of-the-google-sheets-add-on-300x188.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/The-meta-description-writer-of-the-google-sheets-add-on-1024x640.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/The-meta-description-writer-of-the-google-sheets-add-on-768x480.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"2_AISEO\"><\/span><span data-preserver-spaces=\"true\">2. AISEO:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The AISEO meta-description tool is designed to assist content markets and writers. The tool helps to enhance strong meta descriptions using artificial intelligence and SEO best practices. To generate a meta description:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Enter your post title and keyword<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on generate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your meta description is ready<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1949\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/AISEO-meta-description-tool.png\" alt=\"AISEO meta description tool\" width=\"1322\" height=\"656\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/AISEO-meta-description-tool.png 1322w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/AISEO-meta-description-tool-300x149.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/AISEO-meta-description-tool-1024x508.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/AISEO-meta-description-tool-768x381.png 768w\" sizes=\"auto, (max-width: 1322px) 100vw, 1322px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"3_SEMrush_site_audit_tool\"><\/span><span data-preserver-spaces=\"true\">3. SEMrush site audit tool:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Using the SEMrush site audit tool, you can find the pages with duplicate or no meta descriptions. To carry out a site audit, you can follow these steps:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Enter your site URL<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on Start audit<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">After the analysis, click on the Issues tab<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">On the search option, search meta description<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Report appears<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can check which page has a duplicate meta description<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1950\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SEMrush-site-audit.png\" alt=\"SEMrush site audit\" width=\"888\" height=\"354\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SEMrush-site-audit.png 888w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SEMrush-site-audit-300x120.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SEMrush-site-audit-768x306.png 768w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"4_Screaming_Frog\"><\/span><span data-preserver-spaces=\"true\">4. Screaming Frog:<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Screaming Frog is a web crawler. It can crawl over 500 URLS for free. Go screaming frog tool. Allow it to crawl your web. Once the crawling is over, click on the meta description. The report on issues of meta description appears.<\/span><\/p>\n<p style=\"text-align: justify;\">Analyze the report and do the required changes. use the tool to understand how search engines understand your page and rewrite the meta description.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1951\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/screaming-frog-for-meta-description-audits.jpg\" alt=\"screaming frog for meta description audits\" width=\"850\" height=\"294\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/screaming-frog-for-meta-description-audits.jpg 850w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/screaming-frog-for-meta-description-audits-300x104.jpg 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/screaming-frog-for-meta-description-audits-768x266.jpg 768w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Meta descriptions are the HTML tags that give a brief overview of a page&#8217;s content on SERP. The optimum length of a meta description should be around 155-160 characters. The meta description should be long enough to describe the page content. The meta description doesn&#8217;t directly affect the ranking of a page. However, a good&hellip;&nbsp;<a href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">What is a Meta Description in SEO?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1952,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a Meta Description in SEO?<\/title>\n<meta name=\"description\" content=\"Meta descriptions are the HTML tags that give a brief overview of a page&#039;s content on SERP. Here are some tips and tools for enhancing your meta description.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/serpok.com\/b\/what-is-a-meta-description-in-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is a Meta Description in SEO?\" \/>\n<meta property=\"og:description\" content=\"Meta descriptions are the HTML tags that give a brief overview of a page&#039;s content on SERP. 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