{"id":1910,"date":"2023-07-15T05:26:14","date_gmt":"2023-07-15T05:26:14","guid":{"rendered":"https:\/\/serpok.com\/b\/?p=1910"},"modified":"2023-07-15T05:26:14","modified_gmt":"2023-07-15T05:26:14","slug":"google-maps-marketing-tactics","status":"publish","type":"post","link":"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/","title":{"rendered":"Google Maps Marketing Tactics"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">All of us know what are Google Maps. Google Maps is a digital road map that provides detailed information about any geographical location. Google Maps have over 220 countries and territories with millions of businesses and places mapped.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0We will discuss how you can use <strong>Google Maps as an efficient marketing tool<\/strong>. What tactics and best practices will bring potential leads through google maps? So let&#8217;s get started.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-numeric ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#What_Is_Google_Maps_Marketing\" title=\"What Is Google Maps Marketing?\">What Is Google Maps Marketing?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#What_Are_Google_Map_Packs\" title=\"What Are Google Map Packs?\">What Are Google Map Packs?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#1_Use_a_Google_Business_Account\" title=\"1. Use a Google Business Account\">1. Use a Google Business Account<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#2_Google_Map_Advertisements\" title=\"2. Google Map Advertisements\">2. Google Map Advertisements<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#3_Use_location_targeting_and_bid_by_location\" title=\"3. Use location targeting and bid by location\">3. Use location targeting and bid by location<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#4_Local_citation\" title=\"4. Local citation\">4. Local citation<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#5_Target_Languages\" title=\"5. Target Languages\">5. Target Languages<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#6_Customer_reviews\" title=\"6. Customer reviews\">6. Customer reviews<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/#7_Google_Map_Optimization\" title=\"7. Google Map Optimization\">7. Google Map Optimization<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_Is_Google_Maps_Marketing\"><\/span><span data-preserver-spaces=\"true\">What Is Google Maps Marketing?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Maps marketing helps to reach those potential customers who are searching for products and services similar to your business. Maps marketing is an approach to getting your business to appear in local searches.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Maps marketing is a tactic in the form of online ads for local shoppers. According to a survey by <a href=\"https:\/\/www.brightlocal.com\/research\/local-consumer-review-survey\/\" target=\"_blank\" rel=\"noopener\">brightlocal.com<\/a> 76% of shoppers first read online reviews about the local business. 87% of customers use Google to evaluate local businesses.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"What_Are_Google_Map_Packs\"><\/span>What Are Google Map Packs?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google map packs are in the top position on the map results. these are all the more important when you are a local-level operator. You can swipe away the potential customers even if your competitors&#8217; <a href=\"https:\/\/serpok.com\/b\/seo-site-checkup\/\" target=\"_blank\" rel=\"noopener\">local SEO<\/a> is stronger.<\/p>\n<p style=\"text-align: justify;\">When a map search is performed google evaluates and displays a set of three most relevant results generally known as google local 3 packs. These packs appear on the top of the SERP above the traditional results.<\/p>\n<p style=\"text-align: justify;\">The map packs provide general information about the business like, the name, address, website, operational hours, etc. To appear in the top map packs:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Claim and maintain your business profile<\/li>\n<li>Gain more online reviews<\/li>\n<li>Build citation<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Google Maps marketing is a very necessary marketing strategy to attract more customers and gain more profits. Here are some must-try <strong>Google Maps marketing tactics<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1914\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/MAP-PACKS.png\" alt=\"Google maps packs\" width=\"995\" height=\"537\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/MAP-PACKS.png 995w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/MAP-PACKS-300x162.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/MAP-PACKS-768x414.png 768w\" sizes=\"auto, (max-width: 995px) 100vw, 995px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"1_Use_a_Google_Business_Account\"><\/span><span data-preserver-spaces=\"true\">1. Use a Google Business Account<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">A business can appear in local searches only when Google knows about your business. The first step is to set up your Google My Business account with relevant and exact information like address, contact, working hours services, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google my business is a free tool for companies and businesses to manage their online presence. This is an easy way to help customers with your business. Google Maps shows the information from your business profile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">When a user searches for key terms applicable to your business, you will cover Google Business and Google Maps positions together and appear in the local-3-pack.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For example, I performed a search for &#8220;salon near me.&#8221; The search results show the nearest and the most relevant results.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1912\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SERP-result-showing-google-business-profile-and-maps-with-snippet-of-business-profile-information-1.png\" alt=\"SERP result showing google business profile and maps with snippet of business profile information\" width=\"1277\" height=\"481\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SERP-result-showing-google-business-profile-and-maps-with-snippet-of-business-profile-information-1.png 1277w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SERP-result-showing-google-business-profile-and-maps-with-snippet-of-business-profile-information-1-300x113.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SERP-result-showing-google-business-profile-and-maps-with-snippet-of-business-profile-information-1-1024x386.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/SERP-result-showing-google-business-profile-and-maps-with-snippet-of-business-profile-information-1-768x289.png 768w\" sizes=\"auto, (max-width: 1277px) 100vw, 1277px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"2_Google_Map_Advertisements\"><\/span><span data-preserver-spaces=\"true\">2. Google Map Advertisements<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google search ads are known as local search ads. Google map ads are a very effective marketing tactic. They are the sources to gain more live offline traffic and get lead calls. These ads are like pay-per-click ads that appear on the top of Google Maps searches.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You can add Google ads to map searches as local search ads. Like other pay-per-click ads, these ads also appear on the top of google maps.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Over 1 billion users use google maps. 84% of consumers perform local searches. 90% of global sales happen in physical stores and not online. These stats prove how efficiently map ads can bring in sales for your business.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You can also review your click history and the performance of search ads. There are three types of clicks<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Get location: when want to know your location<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Get direction clicks: when customers want to reach your outlet.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mobile clicks to call clicks<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1915\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAP-ADS.png\" alt=\"GOOGLE MAP ADS\" width=\"325\" height=\"600\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAP-ADS.png 325w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAP-ADS-163x300.png 163w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"3_Use_location_targeting_and_bid_by_location\"><\/span><span data-preserver-spaces=\"true\">3. Use location targeting and bid by location<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">A local business should be easy to find by local customers. <a href=\"https:\/\/serpok.com\/b\/how-to-create-target-audience-for-your-business\/\" target=\"_blank\" rel=\"noopener\">Target customer<\/a>s near your outlet by integrating location assets into google maps. Adding a location with an accurate address and information will increase your chances of appearing in the map packs.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1916\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/LOCATION-AND-TARGET-BIDDING.png\" alt=\"LOCATION AND TARGET BIDDING\" width=\"453\" height=\"272\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"4_Local_citation\"><\/span><span data-preserver-spaces=\"true\">4. Local citation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">A local citation is the mention of a business in the local media. Local citation becomes very important for building a reputation for your business. The local citation has information regarding your business like name, address, working hours, services, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Citation ensures that the business information is accurate, hence establishing credibility. It increases visibility on the search results and improves your ranking on google maps. To get local citations you need to follow these steps:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Get listed with data aggregators<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Submit your business NAP information to relevant directories and websites<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can submit your information in two ways<\/span>\n<ul>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Use the geolocation citation list<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Use the industry citation list<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span data-preserver-spaces=\"true\">You can also get citations by press mentions, blog posts, etc. From the local media sources<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"5_Target_Languages\"><\/span><span data-preserver-spaces=\"true\">5. Target Languages<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google can show results in 133 languages. People are more likely to understand and prefer their languages. If you optimize your campaigns according to the languages people speak, the possibility to get a higher rank in google maps will increase. It lets you reach potential customers who use Google products and third-party websites based on the languages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"6_Customer_reviews\"><\/span><span data-preserver-spaces=\"true\">6. Customer reviews<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">High-quality customer reviews help you stand apart from your competitors. According to Google, reviews are a factor determining your local search rankings. You should encourage and invite reviews from your customers. You can request reviews through emails, customer conversions, and print materials.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google may also show reviews and average ratings from websites and other third-party websites. Customers often evaluate local businesses from the reviews they see on Google Maps. These reviews influence the user&#8217;s decision.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1917\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CUSTOMER-REVIEWS-AT-GOOGLE-MAPS.png\" alt=\"CUSTOMER REVIEWS AT GOOGLE MAPS\" width=\"885\" height=\"593\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CUSTOMER-REVIEWS-AT-GOOGLE-MAPS.png 885w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CUSTOMER-REVIEWS-AT-GOOGLE-MAPS-300x201.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/CUSTOMER-REVIEWS-AT-GOOGLE-MAPS-768x515.png 768w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"7_Google_Map_Optimization\"><\/span><span data-preserver-spaces=\"true\">7. Google Map Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Map optimization is the process that improves the ranking of your business for map searches. Here is a checklist that may help you to optimize google maps:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Claim or create a listing for your business.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Fill up all the information like name, address, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pick the most relevant and common categories for your business<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ensure the information is accurate and the same across the websites<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Add high-quality photos<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cultivate good reviews<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1918\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAPS-RATING-ACCORDING-TO-CUSTOMERS.png\" alt=\"GOOGLE MAPS RATING ACCORDING TO CUSTOMERS\" width=\"789\" height=\"591\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAPS-RATING-ACCORDING-TO-CUSTOMERS.png 789w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAPS-RATING-ACCORDING-TO-CUSTOMERS-300x225.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-MAPS-RATING-ACCORDING-TO-CUSTOMERS-768x575.png 768w\" sizes=\"auto, (max-width: 789px) 100vw, 789px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Mention your services in google my business<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">List your business in other directories<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Use analytics to adapt your strategies<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">These are the best and most important <strong>seven tactics for Google map marketing for a website<\/strong>. Google Maps marketing prevents users to browse on any other option for searching. Google map marketing is an effective and affordable way to target your potential customers.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; All of us know what are Google Maps. Google Maps is a digital road map that provides detailed information about any geographical location. Google Maps have over 220 countries and territories with millions of businesses and places mapped. \u00a0We will discuss how you can use Google Maps as an efficient marketing tool. What tactics&hellip;&nbsp;<a href=\"https:\/\/serpok.com\/b\/google-maps-marketing-tactics\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Google Maps Marketing Tactics<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Maps Marketing Tactics<\/title>\n<meta name=\"description\" content=\"Google Maps marketing is a very necessary marketing strategy to attract more customers. 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