{"id":1869,"date":"2023-07-05T08:49:16","date_gmt":"2023-07-05T08:49:16","guid":{"rendered":"https:\/\/serpok.com\/b\/?p=1869"},"modified":"2023-07-05T08:49:16","modified_gmt":"2023-07-05T08:49:16","slug":"google-local-service-ads-what-is-it-how-to-use","status":"publish","type":"post","link":"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/","title":{"rendered":"Google Local Service Ads- What Is It &#038; How To Use?"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google local service ads help you to attract your local customers. These are paid ads that appear on locally relevant searches only. Google local services allow businesses to collect leads through direct messages and calls.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google local services ads appear at the top of local searches. Potential customers click on the ads and can enquire about the services via call. There is no keyword bidding. It is a complementary tool for local <a href=\"https:\/\/serpok.com\/b\/complete-seo-guide\/\" target=\"_blank\" rel=\"noopener\">SEO strategy<\/a>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1883\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-1.png\" alt=\"google local service ads\" width=\"1640\" height=\"924\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-1.png 1640w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-1-300x169.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-1-1024x577.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-1-768x433.png 768w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-1-1536x865.png 1536w\" sizes=\"auto, (max-width: 1640px) 100vw, 1640px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-numeric ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#Advantages_Of_Google_Local_Service_Ads\" title=\"Advantages Of Google Local Service Ads\">Advantages Of Google Local Service Ads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#Difference_Between_Google_Ads_Google_Local_Service_Ads\" title=\"Difference Between Google Ads &amp; Google Local Service Ads\">Difference Between Google Ads &amp; Google Local Service Ads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#How_To_Set_Up_Google_Local_Service_Ads_Profile\" title=\"How To Set Up Google Local Service Ads Profile?\">How To Set Up Google Local Service Ads Profile?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#How_To_Create_A_Profile_On_Local_Service_Ads\" title=\"How To Create A Profile On Local Service Ads?\u00a0\">How To Create A Profile On Local Service Ads?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#Verification_process_and_tags_for_local_service_ads\" title=\"Verification process and tags for local service ads\u00a0\">Verification process and tags for local service ads\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#Eligible_Businesses_To_Use_Local_Service_Ads\" title=\"Eligible Businesses To Use Local Service Ads\">Eligible Businesses To Use Local Service Ads<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/#How_To_Improve_Your_Local_Service_Ads_Performance\" title=\"How To Improve Your Local Service Ads Performance?\">How To Improve Your Local Service Ads Performance?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Advantages_Of_Google_Local_Service_Ads\"><\/span><span data-preserver-spaces=\"true\">Advantages Of Google Local Service Ads<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Local service ads are very effective for local businesses. Here is a list of advantages of using local service ads:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">You only need to pay if customers contact you via ads. The pay-per-lead concept of local service is budget-friendly. Promoting in your area is cheaper than running ads for a wider audience.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Leads from local service ads come through direct messages and calls.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You only hear from potential customers searching for your services and are most likely to book.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Using these simple tools to get started and create a profile.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can use a mobile app to communicate with customers at any time.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your business can become more authoritative by passing Google screening and verification.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1882\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-LOCAL-SERVICE-ADS.png\" alt=\"GOOGLE LOCAL SERVICE ADS\" width=\"1949\" height=\"599\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-LOCAL-SERVICE-ADS.png 1949w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-LOCAL-SERVICE-ADS-300x92.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-LOCAL-SERVICE-ADS-1024x315.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-LOCAL-SERVICE-ADS-768x236.png 768w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/GOOGLE-LOCAL-SERVICE-ADS-1536x472.png 1536w\" sizes=\"auto, (max-width: 1949px) 100vw, 1949px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Difference_Between_Google_Ads_Google_Local_Service_Ads\"><\/span>Difference Between Google Ads &amp; Google Local Service Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Google local service ads are much similar to Google PPC ads. There are a few differences between them. Local service ads are based on pay per lead model, while Google ads are on a pay-per-click model.<\/p>\n<p style=\"text-align: justify;\">To occupy a higher rank in SERP, you need to bid for keywords, compete with others and then rank at the top with PPC ads. Whereas for local service cads, there is no direct bidding for keywords. It is more organic than PPC ads.<\/p>\n<p style=\"text-align: justify;\">You already know how expensive are PPC ads. Local service cards are an affordable alternative for paid advertisement. In addition to this local services are approved and verified by Google before they appear on the SERP.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_To_Set_Up_Google_Local_Service_Ads_Profile\"><\/span><span data-preserver-spaces=\"true\">How To Set Up Google Local Service Ads Profile?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Setting up a local service ads profile is an easy process. Getting verified by Google is a bit time-consuming but a strict process. Here is all you need to know about setting up local service ads.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"How_To_Create_A_Profile_On_Local_Service_Ads\"><\/span><span data-preserver-spaces=\"true\">How To Create A Profile On Local Service Ads?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">To check eligibility and create your profile, follow these steps:<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">1. Go to google local service ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\"> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1877\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-sign-up-window.png\" alt=\"google local service ads sign up window\" width=\"1351\" height=\"586\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-sign-up-window.png 1351w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-sign-up-window-300x130.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-sign-up-window-1024x444.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-local-service-ads-sign-up-window-768x333.png 768w\" sizes=\"auto, (max-width: 1351px) 100vw, 1351px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">2. If you already have a Google Ads account, then click on sign in or if you don&#8217;t have a<a href=\"https:\/\/ads.google.com\/local-services-ads\/#!\/\" target=\"_blank\" rel=\"noopener\"> Google Ads account<\/a>, then click on get started.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">3. Fill in your location information and job services category<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">4. Click eligibility<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">5. Now, create your profile by filling in all the required details like the company&#8217;s name, address, services, etc.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1878\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service.png\" alt=\"create profile at local service\" width=\"1319\" height=\"517\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service.png 1319w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service-300x118.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service-1024x401.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service-768x301.png 768w\" sizes=\"auto, (max-width: 1319px) 100vw, 1319px\" \/>\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-preserver-spaces=\"true\">6. The final step is to preview your ad. you cannot edit the ad.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">7. Click next<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1880\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service-ads.png\" alt=\"create profile at local service ads\" width=\"658\" height=\"501\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service-ads.png 658w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/create-profile-at-local-service-ads-300x228.png 300w\" sizes=\"auto, (max-width: 658px) 100vw, 658px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Verification_process_and_tags_for_local_service_ads\"><\/span><span data-preserver-spaces=\"true\">Verification process and tags for local service ads\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The next step, after creating your profile is to prove your business is trustworthy. The following verifications are required:\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Google screened ads<\/strong>:\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google-screened ads build a trusted reputation online for a firm. The business having Google-screened badges undergoes extensive background and license checks. The firms providing services like law, financial planning, real estate, health care facilities, etc. are eligible for Google screened badge.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1876\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-screened.png\" alt=\"google screened badge\" width=\"367\" height=\"137\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-screened.png 367w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-screened-300x112.png 300w\" sizes=\"auto, (max-width: 367px) 100vw, 367px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Google guaranteed ads<\/strong>:<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">These are available for business that passes the Google screening ad verification process. The guaranteed badge protects the users when they book services via local service ads cost-free.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1875\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/google-guranteed-badge.png\" alt=\"google guaranteed badge\" width=\"296\" height=\"130\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Pre-badges ads<\/strong>: Pre-badges ads provide a preliminary check to begin getting leads without completing verifications. The requirements for pre-badges are<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">License or business registration<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Accepting that you have an appropriate license to do business<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reviews<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Completing your billing and setting your budget.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The final step for setting up your local service ads is to add the billing details set your budget.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Note<\/strong>: The budget here means the amount you are willing to pay per lead.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Eligible_Businesses_To_Use_Local_Service_Ads\"><\/span>Eligible Businesses To Use Local Service Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Have you ever searched for a salon near you or any other business with the key term &#8220;near me?&#8221; These search results are where local service ads appear. Not all businesses are eligible for <a href=\"https:\/\/www.semrush.com\/blog\/google-local-services-ads\/\" target=\"_blank\" rel=\"noopener\">local service ads<\/a>. The following is the list of eligible businesses:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Repair services<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lawyer and legal services<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cleaning services<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Landscaping and gardening services<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">HVAC<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Carpentry, plumbing, and electrician<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Salons<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reals estates<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">And many more such services<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_To_Improve_Your_Local_Service_Ads_Performance\"><\/span><span data-preserver-spaces=\"true\">How To Improve Your Local Service Ads Performance?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Have you started using Google local service ads? Are you still facing problems in getting potential customers? Here are some best practices suggested by Google to improve your local service ads performance:<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Expand your job type and service areas<\/strong>. Select all the job types you perform and set your service areas broadly to appear on all the relevant search results. To edit your job types or service area and industry type, you can follow the steps given below:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"list-style-type: none;\">\n<ol>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Sign in to your local service ads account<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Select the menu icon \u2261 on the top left<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Select the profile &amp; budget option<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Click on the &#8220;job type&#8221; or &#8220;service area.&#8221;<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Then click on the edit icon<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Search for the industry, location, or job type you want to add<\/span><\/li>\n<li class=\"ql-indent-1\"><span data-preserver-spaces=\"true\">Select and then click on save<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Encourage customers to add reviews.<\/strong> You need at least five reviews to show up. To get more reviews, you can link your existing reviews from your business profile, add Google vanity links to ask for reviews, or add a review feature. The vanity link is a customized URL for your brand or business. To add a vanity link to your follow these steps:<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Sign in to your local service account\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Select the menu icon<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Select business verification<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Select customer reviews<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Under the Get Verified Reviews section click on the &#8220;see link option&#8221;.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Choose your desired vanity link\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click the select review link<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1881\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/customer-reivews.png\" alt=\"customer reviews section of the local service ads\" width=\"2026\" height=\"1490\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/customer-reivews.png 2026w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/customer-reivews-300x221.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/customer-reivews-1024x753.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/customer-reivews-768x565.png 768w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/07\/customer-reivews-1536x1130.png 1536w\" sizes=\"auto, (max-width: 2026px) 100vw, 2026px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Maximize leads with bidding<\/strong>. Bidding pushes your ad rank up and brings more potential customers to your business. It&#8217;s recommended to set 10 leads per week as the minimum bid.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There are two bid modes. Maximizing leads is where Google provides you with the best bid for getting maximum leads. Set max per lead is where you do bidding manually. For setting a bid, you can follow these steps:\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Sign up for your local service leads inbox\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Select the menu icon\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Select the profile &amp; budget option<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click on edit in the budget section<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Set your budget<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click &#8220;save&#8221;<\/span><\/li>\n<\/ol>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Use high-quality photos in your ads<\/strong>. All images or media uploaded should follow Google Ads and local service ads policies. The image must follow the following guidelines:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">The image should have a file name. They should be in JPEG, PNG, TIFF, BMP, ICO, and WEBP.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The resolution must be 640&#215;640 or above<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The file size must be 10 MB<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You should own the copywrite for the pictures and media you are uploading on local service ads<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The dimension size ratio of the image should be 16:9 or 1220&#215;810<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Google local service ads help you to attract your local customers. These are paid ads that appear on locally relevant searches only. Google local services allow businesses to collect leads through direct messages and calls. Google local services ads appear at the top of local searches. Potential customers click on the ads and can enquire&hellip;&nbsp;<a href=\"https:\/\/serpok.com\/b\/google-local-service-ads-what-is-it-how-to-use\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Google Local Service Ads- What Is It &#038; How To Use?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Local Service Ads- What Is It &amp; How To Use?<\/title>\n<meta name=\"description\" content=\"Google local service ads help you to attract your local customers. 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