<\/span><\/h2>\nSearch engine working has three stages, namely:\u00a0<\/span><\/p>\n\n- Crawling\u00a0<\/span><\/li>\n
- Indexing\u00a0<\/span><\/li>\n
- Serving search results<\/span><\/li>\n<\/ul>\n
Crawling<\/strong><\/p>\nThe process of finding, visiting and downloading a web page by search engines is crawling. It is a periodic function done by a search engine crawler or spider.<\/span><\/p>\nThe crawlers first find the available web pages, as all the pages may not have a central registry. They began with downloading the robot.txt file containing the rules, like which part of the site can be crawled and which cannot. <\/span><\/p>\nThe robot.txt file may contain information about the sitemaps and the page’s content. Search engines continuously search for new pages on your website and add them to their known page list. This is called “<\/span>URL DISCOVERY<\/span><\/strong>.”\u00a0<\/span><\/p>\nSome pages are already known to the crawlers, and some are discovered discovering URLs by following the links available on the web. For example, when a website links a new blog to its hub page.\u00a0<\/span><\/p>\nOnce the crawlers know the URLs, they move to the second step, exploring and inspecting the content on the web and its linked page. The crawlers then fetch the content. These crawlers use an algorithm process to determine how repeatedly pages need crawling. The pages which change frequently have to be crawled in the same manner. For example, news websites have daily updates.<\/span><\/p>\nThe crawlers can be recognized by the agent string passing them to the web server after requesting the web pages. Agent strings are the full description of the crawlers which appear in the HTTP request and your weblogs. Some\u00a0<\/span>examples of crawlers<\/span><\/strong>\u00a0with their respective agent string are as follows:<\/span><\/p>\n\n- Googlebot User Agent<\/span><\/strong><\/li>\n<\/ul>\n
\u00a0 Mozilla\/5.0 (compatible; Googlebot\/2.1; +https:\/\/www.google.com\/bot.html)<\/span><\/p>\n\n- \u00a0<\/span>Bingbot User Agent<\/span><\/strong><\/li>\n<\/ul>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Mozilla\/5.0 (compatible; bingbot\/2.0; +https:\/\/www.bing.com\/bingbot.htm)<\/span><\/p>\n\n- Baidu User Agent<\/span><\/strong><\/li>\n<\/ul>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0Mozilla\/5.0 (compatible; Baiduspider\/2.0; +https:\/\/www.baidu.com\/search\/spider.html)<\/span><\/p>\n\n- \u00a0<\/span>Yandex User Agent<\/span><\/strong><\/li>\n<\/ul>\n
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Mozilla\/5.0 (compatible; YandexBot\/3.0; +https:\/\/yandex.com\/bots)<\/span><\/p>\n <\/p>\n
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<\/h3>\n<\/span>Indexing<\/strong><\/span><\/h3>\nIndexing is the most vital process after crawling. The process of gathering and organizing the data in one place is called indexing. Indexing helps improve the database performance by minimizing the number of disc visits required to fulfill a query. Indexing includes processing, analyzing, and categorizing the web page’s text, pictures, etc.\u00a0<\/span><\/p>\nGoogle inspects where the page duplicates another page of the same topic or canonical. Canonical pages those having similar content. These canonical pages are clustered first and then again analyzed. The best pages representing this group is then should on SERP. The other pages are shown when the query is very specific and ask for results from any specific page.<\/span><\/p>\nYour website, once indexed, can also be removed from the index. The season for removal can be as follows:<\/span><\/p>\n\n- URL not found because of 4xx or 5xx errors, which can be accidental or intentional.<\/span><\/li>\n
- The URL had no index meta tags. Web developers or owners usually do this to omit to index.<\/span><\/li>\n
- URL penalized manually for disobeying search engines guidelines<\/span><\/li>\n
- Crawlers were blocked and couldn’t crawl the URL.<\/span><\/li>\n<\/ul>\n
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<\/span>Serving search results: ranking<\/strong><\/span><\/h3>\nAfter crawling and indexing, the next major task of a search engine is sorting all the data available. They present the most appropriate data in response to your query. The applicability of the content according to the query decides the website’s ranking on the result page.<\/span>Let’s understand how search engines show the result.<\/span><\/p>\n\u00a0The first step for showing a result is to understand the search intent of the query by the terms used to ask the question.\u00a0<\/span>The next is to sort the pages related to the question. After this, the best quality of the relevant content is shown. According to the website’s usability, the rankings are done, and the search engine result pages appear. There is no substitution for authoritative and great content.<\/span><\/p>\n <\/p>\n
<\/span>What Is SERP?<\/span><\/span><\/h2>\n <\/p>\n
Search engine result pages (SERP) contain answers to your query you posted on any search engine. For example, when you ask a search engine for places to visit in Bhopal, a page containing links to different websites.<\/span><\/p>\n <\/p>\n
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![\"SERP](\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/SERP-RESULT-PAGE.png\")
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The search engine market share are Google 93.12% , Bing 2.77%, Yandex 1.15%, Yahoo! 1.11%. It concludes that Google dominates the search engine market.<\/span><\/p>\n <\/p>\n
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Features of SERP<\/strong><\/p>\n\n- Featured snippets: snippets are the highlights of a webpage based on the best-suited answer for the query. These are at the top below the ads. Google now mixes snippets into the search results.<\/li>\n<\/ul>\n
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![\"example](\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/featured-snippet.png\")
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\n- People also ask boxes: search engines show related popular queries from other users for your searches.<\/li>\n<\/ul>\n
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![\"example](\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/example-of-people-also-search-box.png\")
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\n- Image and video carousels: these are related videos and images which appear on the top of the pages<\/li>\n<\/ul>\n
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![\"image](\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/image-carousels.png\")
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\n- Site links, top stories, local packs, etc., are the other features of the SERP<\/li>\n<\/ul>\n
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<\/span>What Is SEO & How SEO Works?<\/span><\/span><\/h2>\n <\/p>\n
SEO stands for Search Engine Optimization. It amends a website’s technical, content relevance, and link popularity. It is designed so the websites and customers can get the most out of each other. The SEO keywords in every part of the website, like the URL, meta description, content, etc.<\/span><\/p>\nAn important aspect of ranking higher on SERPs is search engine optimization (SEO). SEO works as a feedback system for a website by optimizing the content on and off the website, carrying out keyword research, and getting more backlinks, therefore improving your SERP visibility. The feedbacks here are from the search engines and the site visitors. The main aim of SEO is to provide quality content to the audiences.<\/span><\/p>\n <\/p>\n
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![\"SEO](\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/seo-1.png\")
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