{"id":1557,"date":"2023-06-14T11:29:21","date_gmt":"2023-06-14T11:29:21","guid":{"rendered":"https:\/\/serpok.com\/b\/?p=1557"},"modified":"2023-06-16T09:30:58","modified_gmt":"2023-06-16T09:30:58","slug":"how-to-use-google-business-for-your-business","status":"publish","type":"post","link":"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/","title":{"rendered":"HOW TO USE &#8220;GOOGLE BUSINESS&#8221; FOR YOUR BUSINESS?"},"content":{"rendered":"<p>People search for businesses online before accessing any service. Many businesses create Google business profiles but do not use them efficiently. Google Business is the best gift from Google for local businesses. It contributes a lot to increasing sales of a local business. Let us see how to use Google Business effectively.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1753\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/google-my-business-logog.jpg\" alt=\"google my business logo, google my business profile\" width=\"400\" height=\"267\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/google-my-business-logog.jpg 400w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/google-my-business-logog-300x200.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2><\/h2>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-numeric ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#What_Is_Google_Business\" title=\"What Is Google Business?\u00a0\">What Is Google Business?\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Why_Google_Business\" title=\"Why Google Business?\u00a0\">Why Google Business?\u00a0<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Google_Business_for_improving_local_SEO\" title=\"Google Business for improving local SEO\u00a0\">Google Business for improving local SEO\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Google_Business_as_customer_support\" title=\"Google Business as customer support.\u00a0\">Google Business as customer support.\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Is_Having_A_Website_Mandatory_For_Creating_A_Google_Business_Account\" title=\"Is Having A Website Mandatory For Creating A Google Business Account?\">Is Having A Website Mandatory For Creating A Google Business Account?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Adding_A_Business_To_Google_Maps\" title=\"Adding A Business To Google Maps\">Adding A Business To Google Maps<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#How_To_Create_A_Google_Business_Account\" title=\"How To Create A Google Business Account?\">How To Create A Google Business Account?<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Claiming_Your_Business_Profile\" title=\"Claiming Your Business Profile\">Claiming Your Business Profile<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#How_To_Verify_Your_Business_Account\" title=\"How To Verify Your Business Account?\">How To Verify Your Business Account?<\/a><ul class=\"ez-toc-list-level-3\"><li class=\"ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Phone_or_text_verification\" title=\"Phone or text verification\">Phone or text verification<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#E-mail_verification\" title=\"E-mail verification\">E-mail verification<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Video_verification\" title=\"Video verification \">Video verification <\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Live_video_call_verification\" title=\"Live video call verification\u00a0\">Live video call verification\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Postcard_verification\" title=\"Postcard verification\">Postcard verification<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-3\"><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Instant_verification\" title=\"Instant verification\u00a0\">Instant verification\u00a0<\/a><\/li><\/ul><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/#Tips_and_Tricks_to_Create_An_Effective_Google_Business_Profile\" title=\"Tips and Tricks to Create An Effective Google Business Profile\">Tips and Tricks to Create An Effective Google Business Profile<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"What_Is_Google_Business\"><\/span><strong><span data-preserver-spaces=\"true\">What Is Google Business<\/span><\/strong><span data-preserver-spaces=\"true\">?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><span data-preserver-spaces=\"true\">Google Business<\/span><\/strong><span data-preserver-spaces=\"true\">, earlier known as\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Google My Business<\/span><\/strong><span data-preserver-spaces=\"true\">, is a free tool for helping businesses grow their online visibility and claim ownership exclusively. Google Business allows any business to enhance its presence across\u00a0<\/span>Google search engine result pages (SERPs)<span data-preserver-spaces=\"true\">\u00a0and helps customers find your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1560\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/gbp.png\" alt=\"\" width=\"568\" height=\"546\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/gbp.png 568w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/gbp-300x288.png 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1705\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/google-bussines-profile.-.png\" alt=\"google my business profile, example of google my business profile.\" width=\"568\" height=\"546\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/google-bussines-profile.-.png 568w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/06\/google-bussines-profile.--300x288.png 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">It also maximizes customer interactions and understands and expands your presence. If you have a Google business account, you can have access, customize, and monitor what Google displays on SERPs for your business. You can have a Google business account even if you don&#8217;t have a storefront.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Why_Google_Business\"><\/span><span data-preserver-spaces=\"true\">Why Google Business?\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Benefits of having Google Business account:<\/p>\n<ol>\n<li><span style=\"text-align: justify;\">Increase local SEO ranking\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increasing customer interaction<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Information about the business on the SERPs at a glance.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Also acts as the marketing and communication tool<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Free of cost\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Easy-to-use\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.prismic.io\/favfly\/24c4bb42-c5bf-4f7f-98ea-a8a08705de02_BENEFITS-OF-GMB.jpg?auto=compress,format?&amp;w=740\" alt=\"benefits of google my business profile \" width=\"740\" height=\"648\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Business_for_improving_local_SEO\"><\/span><span style=\"font-size: 14pt;\"><strong>Google Business for improving local SEO\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Business has a great impact on local SEO. They increase the SEO by increasing the <strong>click-through rate<\/strong>, directly linking to your products, and displaying the last 10 posts on your page. Hence giving an overall summary of your business at a glance.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Business is the most underrated and underutilized tool for enhancing local SEO. According to MOZ, only\u00a0<\/span>17.5%<span data-preserver-spaces=\"true\"> of businesses have a Google Business Account, and\u00a0\u00a0<\/span>40% of them<span data-preserver-spaces=\"true\">\u00a0never post on their accounts.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">By regularly updating your information on Google Business, you can actively improve your SEO. Since setting up your account is free, boosting your SEO is cost-effective in this way.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Google_Business_as_customer_support\"><\/span><span data-preserver-spaces=\"true\"><span style=\"font-size: 14pt;\">Google Business as customer support.<\/span>\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><strong>78%<\/strong><span data-preserver-spaces=\"true\"><strong>\u00a0of local searches are on mobile<\/strong>, ending up purchasing offline.\u00a0<\/span>76%<span data-preserver-spaces=\"true\">\u00a0of people visit the business within a day of searching for it.\u00a0<\/span>71%<span data-preserver-spaces=\"true\">\u00a0of searches are to confirm the location of the business. Based on these stats, we can conclude that you can increase both the foot traffic and website traffic on the strength of business account listing in google maps.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0Google Business provides a star rating beside the maps creating a better impression on the customers. The star rating is based on the reviews of the customers.\u00a0<\/span>98%<span data-preserver-spaces=\"true\">\u00a0of the customers depend on reviews before deciding to have the service. Customers believe that the company does not control the reviews; rather, they are genuine experiences by other customers already having the service or the product.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1561 size-full\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/reviews.png\" alt=\"REVIEWS BY CUSTOMERS, GOOGLE BUSINESS PROFILE ON GOOGLE SERP \" width=\"568\" height=\"309\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/reviews.png 568w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/reviews-300x163.png 300w\" sizes=\"auto, (max-width: 568px) 100vw, 568px\" \/><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0Responding to the reviews, good or bad, help to establish trust and credibility with your present and future customers. Conducting local SEO analysis to get actual insight reports. Run Google business audits to survey customer responses to your business.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Business provides a piece of glance information about the website to the customers, including pictures, posts, location and reviews of the business. This engages the customers and increases the click-through rate of your website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google&#8217;s business messaging feature allows customers to contact the business through chats directly. <strong>81%<\/strong> of the survey respondents expect brand engagement through messaging.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Is_Having_A_Website_Mandatory_For_Creating_A_Google_Business_Account\"><\/span><span style=\"font-size: 18pt;\" data-preserver-spaces=\"true\">Is Having A Website Mandatory For Creating A Google Business Account?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">No, it is not that necessary having a website for your business to create a Google business account.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">For example, for the business like those of restaurants or sweet shops, or plumbers, there is no need to have a legit website. Just having a Google business account will accomplish reaching the targeted audiences.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Business provides a quick view of the business, but having a website with a Google Business account will increase your business&#8217;s visibility and give elaborate information about your website. The more occupied space you have on the\u00a0<\/span><span data-preserver-spaces=\"true\">SERP<\/span><span data-preserver-spaces=\"true\">, the more traffic for your business. <a href=\"https:\/\/serpok.com\/b\/how-to-add-your-business-information-in-apple-business-connect\/\" target=\"_blank\" rel=\"noopener\">Websites<\/a> and google business profile will increase your visibility on the search engine.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Adding_A_Business_To_Google_Maps\"><\/span><span style=\"font-size: 18pt;\" data-preserver-spaces=\"true\">Adding A Business To Google Maps<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google Business provides your geographical locations so that your business can appear on geographical searches. People search the nearby services using the word &#8220;near me&#8221; for which google maps will show the Google business profile with the location. Thus helping business to get new customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">following are the step to add your business to google maps:<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 1: Sign in to google maps<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 2: There are three ways to add your business<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Enter your address in the search bar<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0On the left in the business profile and click Add business<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1564 size-full\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/6.png\" alt=\"ADDING YOUR BUSINESS TO GOOGLE MAPS\" width=\"774\" height=\"250\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/6.png 774w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/6-300x97.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/6-768x248.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Right-click anywhere on the map and add your business<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">In the top left, click the menu and then add your business<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 3: After adding follow-on-screen instructions to finish signing up for your business<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_To_Create_A_Google_Business_Account\"><\/span><span style=\"font-size: 18pt;\" data-preserver-spaces=\"true\">How To Create A Google Business Account?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong>To\u00a0<a class=\"editor-rtfLink\" href=\"https:\/\/support.google.com\/business\/answer\/10514137?hl=en#zippy=%2Ccreate-a-business-profile-on-google%2Cbest-practices-to-set-up-your-service-business%2Cmanage-account-access%2Ctransfer-ownership-of-a-business\" target=\"_blank\" rel=\"noopener\">sign up<\/a>\u00a0for Google Business, follow these steps:\u00a0<\/strong><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Step 1<\/span><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0On your computer, sign in Google account.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0Note<\/span><strong><span data-preserver-spaces=\"true\">:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Sign up with your business domain to create a new account.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 2: Go to create a profile<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 3: Enter your business name<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/22\/dd\/22ddafb766cb92254283abfe475d088f\/start-building-business-profile.webp\" alt=\"creating business profile, google business profile window\" width=\"772\" height=\"596\" \/><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0NOTE: if someone has already verified the business, request ownership of the business profile.<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/dppad.com\/wp-content\/uploads\/2022\/08\/different-perspective-unclaimed-google-business-profile-897x1024.png\" alt=\"google business profile own this business option \" width=\"543\" height=\"620\" \/><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 4: Search for your business category and enter<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 5: Click next<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 6: Now, choose whether you have a location or not<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">If you have a storefront, then<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 click yes -&gt; add address and position or mark on the map -&gt; click next<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">If you do not have a storefront<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 click no<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 7: Enter the business&#8217;s service area based on cities, postal areas, or any other farther area<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0NOTE: Try not to add areas beyond 2 hours of driving.<\/span><\/p>\n<p style=\"text-align: justify;\">STEP 8: Enter phone number and URL.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/d3\/ae\/d3ae4da2f549b4faa9c6ded38b74c124\/add-contact-info.webp\" alt=\"google business profile creating window \" width=\"656\" height=\"534\" \/><\/p>\n<p style=\"text-align: justify;\">\u00a0 NOTE: adding individual phone numbers for each outlet is recommended rather than having a remote call centre.<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 9:Click next<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0Create a website option appears based on your information<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 10: Click finish<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Claiming_Your_Business_Profile\"><\/span><span data-preserver-spaces=\"true\">Claiming Your Business Profile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you do not claim your business account, you cannot edit or control what Google displays about your business. Google Business also offers to review features to the customer. <\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">If you do not have a claimed account, you will not get the notification of getting reviews and will not be able to respond to the reviews or control them. Hence claiming is important for controlling, monitoring, and editing the content that Google shows about your business.<\/span><\/p>\n<p style=\"text-align: justify;\"><strong>Follow the steps to claim your Google Business profile.<\/strong><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 1:Go to your business profile<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 2: Open maps on your device<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 3:In the search bar, enter the business name<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 4:click Claim the business and then click Manage now<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_To_Verify_Your_Business_Account\"><\/span><span style=\"font-size: 18pt;\" data-preserver-spaces=\"true\">How To Verify Your Business Account?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">There are various methods to verify your account. The availability of the method depends on business category, public info, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You can use any of the following methods to verify your account.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Phone_or_text_verification\"><\/span><span style=\"font-size: 18.6667px;\">Phone or text verification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Note: To get a verification <\/span>\u00a0code, respond to the call or message in person. Interactive voice responses will not get any code.<\/p>\n<p>To verify by phone or text follow these steps:<\/p>\n<ol>\n<li><span data-preserver-spaces=\"true\">\u00a0 Go to your business profile,<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Click on get verified&gt; phone or SMS,<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">STEP 3: answer the call, or open the text code. Enter the code into your profile.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"E-mail_verification\"><\/span><span style=\"font-size: 14pt;\" data-preserver-spaces=\"true\">E-mail verification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Follow the steps given in the email sent by Google Business<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STEP 1:go to your business profile<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STEP 2:click verified&gt; email<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Video_verification\"><\/span><span style=\"font-size: 18.6667px;\">Video verification <\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>STEP 1:plan your video<\/p>\n<p><span data-preserver-spaces=\"true\">You should make a continuous video including your business location by recording outside scenes of your business location. You can also show business or equipment used or stocked products and proof of management by showing your employee access areas.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STEP 2:go to your business profile<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STEP 3: Click on get verified&gt; Capture video<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STEP 4: start video recording , <\/span><span data-preserver-spaces=\"true\">following the instructions<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STEP 5: stop recording &gt; upload<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">NOW, wait for the review<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">If verified, you will get a notification<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If not, get verified option reappears.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Live_video_call_verification\"><\/span><span style=\"font-size: 14pt;\" data-preserver-spaces=\"true\">Live video call verification\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Get ready for the video call.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">First, If you are doing the process on a computer, shift to a mobile device by scanning QR as you need to show your business&#8217;s current location, equipment used, processing of product, and proof of management, just like in the video recording verification. <\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Note: if you enter a queue, then contact the help centre of the Google business and start a text chat with the further support<\/span><\/p>\n<p style=\"text-align: justify;\">following are the steps for live video call verification<\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 1:on your mobile device, go to your business profile<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 2: Click Get verified &gt; video call &gt; next<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 3: Select the language<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 4: start a text chat with the next available support to guide you further.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Postcard_verification\"><\/span><span style=\"font-size: 18.6667px;\">Postcard verification<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">This verification occurs through the mail. Do not share this document with anyone when Google sends you a postcard with a verification code.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">Google will not call you for asking verification code. You need to follow the following steps:<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 1:go to your business profile<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 2:click get verified&gt; Postcard<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 4:make sure your address is correct<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 5:request for the postcard<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0Usually, a postcard arrives within 14 days.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 6:After receiving a postcard<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0Go to your business profile.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0 \u00a0 \u00a0\u00a0In the code section, enter the five-digit code you received via postcard.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">STEP 7:click submit\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/static.semrush.com\/blog\/uploads\/media\/0a\/0d\/0a0de1537bffe39a3013cde96bd54bf4\/postcard-by-mail.webp\" width=\"798\" height=\"650\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Instant_verification\"><\/span><span style=\"font-size: 14pt;\" data-preserver-spaces=\"true\">Instant verification\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">You can also verify your profile instantly. The prerequisites for instant verification are you must have a website.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">CASE 1:\u00a0 If you verify your website for the <a href=\"https:\/\/serpok.com\/b\/setup-and-install-google-search-console\/\" target=\"_blank\" rel=\"noopener\">Google search console<\/a><\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>For existing search console users<\/strong>: if you verify your matching website before claiming your profile, you won&#8217;t need to get verified; just edit your website and start connecting with customers<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>For new search console users<\/strong>: if you verify your matching website after claiming your website, you need just to click get verified and start connecting your customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">CASE 2: <\/span><span data-preserver-spaces=\"true\">If a business is eligible for having 10 or more profiles for the same business location, it can access bulk verification.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Tips_and_Tricks_to_Create_An_Effective_Google_Business_Profile\"><\/span><span style=\"font-size: 18pt;\" data-preserver-spaces=\"true\">Tips and Tricks to Create An Effective Google Business Profile<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Google&#8217;s business profile is like any other social media profile and functions similarly. The following tips and tricks may help for an appealing Google business profile.<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Create only one business profile for a metropolitan area you provide services. If it finds multiple accounts for the same business and location, Google will suspend the account.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">If your business account does not have a storefront, hide the address section of the business profile.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You receive customer reviews on the business account. Always respond to every review, good or bad.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Review your name, address, and phone number information. Check that it is correctly listed and edit and update it as per the requirements.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Add a <strong>business description<\/strong> creatively using the keywords and your business category.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1562 size-full\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3-1.png\" alt=\"GOOGLE BUSINESS PROFILE BUSINESS DESCRIPTION \" width=\"574\" height=\"194\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3-1.png 574w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3-1-300x101.png 300w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Add <strong>photos<\/strong> of your products and services, such as your business logo, infrastructure, etc.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1563 size-full\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-1.png\" alt=\"IMAGES AND LOCATION SECTION OF GOOGLE MY BUSINESS PROFILE\" width=\"560\" height=\"271\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-1.png 560w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-1-300x145.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">Utilize special <strong>attributes<\/strong> like &#8220;learn more&#8221; to describe your business and fascinate customers to explore more about your business.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Just like any other social media profile, keep your business profile active by regularly posting using the posting feature of google business. This will increase your presence among the customers.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Add <strong>urchin tracking module (UTM)<\/strong> tags to track the performance metrics of the business profile. This will update you about the market response and will help you modify your profile for the better. To attract customers, you can now add gift cards and donation links to their Google business.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You can use <strong>Google business messaging<\/strong> to connect effectively with customers.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/encrypted-tbn0.gstatic.com\/images?q=tbn:ANd9GcQ2D8bKWVYtOqhlBfbjx21A7Llsp6nS7acRTA&amp;usqp=CAU\" alt=\"MESSAGE OPTION OF GOOGLE MY BUSINESS PROFILE \" width=\"280\" height=\"180\" \/>\u00a0<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li><span data-preserver-spaces=\"true\">You can add direct booking and appointment options for instant orders.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Google profile insights<\/strong> provide a report on analysing your market status. The report provides insights on\u00a0<\/span><span data-preserver-spaces=\"true\">the number of people interactions and how people discovered you. Searching items used to find your business call made, bookings through the business profile, etc.\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/cdn.ignitingbusiness.com\/images\/easyblog_images\/427\/google-business-profile-insights-are-they-accurate.png\" alt=\"GOOGLE PAGE INSIGHTS \" width=\"806\" height=\"521\" \/><\/p>\n<p style=\"text-align: justify;\"><span data-preserver-spaces=\"true\">The insight report helps understand customer response, strategize the campaigns, and make changes accordingly. Therefore boosting the growth and revenue<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>People search for businesses online before accessing any service. Many businesses create Google business profiles but do not use them efficiently. Google Business is the best gift from Google for local businesses. It contributes a lot to increasing sales of a local business. Let us see how to use Google Business effectively. &nbsp; Page Contents:&hellip;&nbsp;<a href=\"https:\/\/serpok.com\/b\/how-to-use-google-business-for-your-business\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">HOW TO USE &#8220;GOOGLE BUSINESS&#8221; FOR YOUR BUSINESS?<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1753,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HOW TO USE &quot;GOOGLE BUSINESS&quot; FOR YOUR BUSINESS?<\/title>\n<meta name=\"description\" content=\"Many businesses create Google business profiles but do not use them efficiently. 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