{"id":1500,"date":"2023-05-25T11:06:56","date_gmt":"2023-05-25T11:06:56","guid":{"rendered":"https:\/\/serpok.com\/b\/?p=1500"},"modified":"2023-06-16T07:03:44","modified_gmt":"2023-06-16T07:03:44","slug":"top-10-e-commerce-websites-mistakes","status":"publish","type":"post","link":"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/","title":{"rendered":"Top 10 Ecommerce Websites&#8217; SEO Mistakes"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_17 counter-hierarchy counter-numeric ez-toc-light-blue\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Page Contents:<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class=\"ez-toc-list ez-toc-list-level-1\"><li class=\"ez-toc-page-1 ez-toc-heading-level-1\"><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#E-commerce_Websites\" title=\"E-commerce Websites\">E-commerce Websites<\/a><ul class=\"ez-toc-list-level-2\"><li class=\"ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#1_Lack_Of_Proper_Product_Description\" title=\"1. Lack Of Proper Product Description\">1. Lack Of Proper Product Description<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#2_Lack_Of_Product_Review\" title=\"2. Lack Of Product Review\u00a0\">2. Lack Of Product Review\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#3_Not_Optimizing_Page_Product_Demands\" title=\"3. Not Optimizing Page Product Demands\u00a0\">3. Not Optimizing Page Product Demands\u00a0<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#4_E-commerce_Websites_Content_Mistakes\" title=\"4. E-commerce Websites&#8217; Content Mistakes\">4. E-commerce Websites&#8217; Content Mistakes<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#5_E-commerce_Websites_Mistakes_On_Meta_Description\" title=\"5. E-commerce Websites&#8217; Mistakes On Meta Description\">5. E-commerce Websites&#8217; Mistakes On Meta Description<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#6_Ecommerce_Websites_Title_Tag_Mistake\" title=\"6. Ecommerce Websites&#8217; Title Tag Mistake\">6. Ecommerce Websites&#8217; Title Tag Mistake<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#7_Complicated_Ecommerce_Website\" title=\"7. Complicated Ecommerce Website\">7. Complicated Ecommerce Website<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#8_Ecommerce_Websites_Image_Mistakes\" title=\"8. Ecommerce Websites&#8217; Image Mistakes\">8. Ecommerce Websites&#8217; Image Mistakes<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#9_E-commerce_websites_crawlability_mistakes\" title=\"9. E-commerce websites&#8217; crawlability mistakes\">9. E-commerce websites&#8217; crawlability mistakes<\/a><\/li><li class=\"ez-toc-page-1 ez-toc-heading-level-2\"><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/#10_Ecommerce_Site_Structure_And_Technical_Mistakes\" title=\"10. Ecommerce Site Structure And Technical Mistakes\">10. Ecommerce Site Structure And Technical Mistakes<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"E-commerce_Websites\"><\/span><strong><span style=\"font-size: 18pt;\">E-commerce Websites<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p style=\"padding-left: 40px; text-align: left;\"><span data-preserver-spaces=\"true\">An\u00a0<b>eCommerce website<\/b> is a platform to buy and sell physical goods online. With digitalization, e-commerce businesses are growing exponentially. According to <strong><a href=\"https:\/\/ecommerce-platforms.com\/ecommerce-resources\/ecommerce-mistakes\" target=\"_blank\" rel=\"noopener\">e-commerce platforms<\/a><\/strong>, the volume of digital buyers globally in 2019 was over 2 billion.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px; text-align: left;\"><span data-preserver-spaces=\"true\">There was a huge shift of customers from the physical market to <strong>e-commerce shopping<\/strong> during and after covid. The farmers to wholesalers, almost every category of business has become online. UNCTAD conducted the survey, stating that covid has boomed the e-commerce market.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px; text-align: left;\"><span data-preserver-spaces=\"true\">With such an increase in <a href=\"https:\/\/serpok.com\/b\/digital-marketing-strategies\/\" target=\"_blank\" rel=\"noopener\"><strong>digital marketing<\/strong><\/a>, many mistakes by e-commerce websites result in declining sales. Let us now discuss the mistakes made by e-commerce websites :\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"1_Lack_Of_Proper_Product_Description\"><\/span><span data-preserver-spaces=\"true\"><span style=\"font-size: 18pt;\">1. L<strong>ack Of Proper Product Description<\/strong><\/span><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\">Clothing and accessories brands usually commit these <span style=\"font-size: 14pt;\">mistakes.<\/span> The description they post with the product is either too short or too long. Sometimes the description doesn&#8217;t even carry proper details of the product.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1522 size-full\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3.png\" alt=\"product details section, e-commerce websites mistakes \" width=\"1334\" height=\"573\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3.png 1334w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3-300x129.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3-1024x440.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/3-768x330.png 768w\" sizes=\"auto, (max-width: 1334px) 100vw, 1334px\" \/><\/p>\n<h3><\/h3>\n<h3><\/h3>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\">\u00a0 \u00a0<strong>Precaution<\/strong><\/span><\/p>\n<ul>\n<li>The quality description should be added, like the product&#8217;s material, textures, colour, patterns, etc.<\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Avoid copying the description as there are many similar products online, and your site will be penalized for doing so.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Extra content that is not required or unnecessary should be avoided as no one likes to read so much while shopping.<\/span><\/li>\n<li>Do not copy the description given by manufacturers, as they may be giving the same description to all their customers.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"2_Lack_Of_Product_Review\"><\/span><strong>2. Lack Of Product Review\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\">Product reviews are the customers&#8217; perspective about the product in which they share their product-using experience. Reviews influence the decision-making of the customers.<\/span><\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\"> Positive reviews attract sales, while negative reviews are more eye-catching for the audience. <\/span><span data-preserver-spaces=\"true\">Many consumers hang back if there are no reviews. These reviews build an emotional connection with the consumers and your product&#8217;s reliability.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1523 size-full\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4.png\" alt=\"product review page, \" width=\"1555\" height=\"892\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4.png 1555w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-300x172.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-1024x587.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-768x441.png 768w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/4-1536x881.png 1536w\" sizes=\"auto, (max-width: 1555px) 100vw, 1555px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\">According to research by <a href=\"https:\/\/www.frontiersin.org\/articles\/10.3389\/fpsyg.2022.865702\/full\" target=\"_blank\" rel=\"noopener\">Frontiers in Psychology<\/a>\u00a0<\/span><\/p>\n<ul>\n<li>60% of consumers browse reviews once a week<\/li>\n<li>93% believe reviews help them improve their choice of products and accurate purchases on Business 2 business and Business 2 consumer platforms,<\/li>\n<li>82%consumers read product reviews before buying.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px; text-align: justify;\"><strong>\u00a0Precaution<\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">\u00a0To keep checking on the reviews of the consumers already having your products.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Work on the quality of products.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Reviews should be from genuine customers. <\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Understand the data driven decision making of customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\" aligncenter\" src=\"https:\/\/forbytes.com\/wp-content\/uploads\/2022\/01\/data-based-decision-making-1.jpg\" width=\"715\" height=\"368\" \/><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"3_Not_Optimizing_Page_Product_Demands\"><\/span><span style=\"font-size: 18pt;\" data-preserver-spaces=\"true\"><strong>3. Not Optimizing Page Product Demands\u00a0<\/strong><\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\">Brands often don&#8217;t consider optimizing an important aspect affecting their sale. <a href=\"https:\/\/serpok.com\/b\/ecommerce-seo\/\">E-commerce websites<\/a> are different from others. Therefore they require different optimization strategies. The websites use automated optimization, use wrong structural data or may have broken links, the slow speed of page loading etc.\u00a0<\/span><\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><span data-preserver-spaces=\"true\"><strong>Precaution <\/strong>\u00a0<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Don&#8217;t use automated optimization<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Don&#8217;t use keywords which do not have search volumes.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">\u00a0Try to put crisp structural data, but it should not be too short\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Don&#8217;t remove seasonal and out-of-stock pages from the website\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"4_E-commerce_Websites_Content_Mistakes\"><\/span>4. E-commerce Websites&#8217; Content Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify; padding-left: 40px;\">Good quality product content is important for e-commerce websites as well. Content quality is a deciding factor for almost all aspects of e-commerce websites. Online shopping involves the virtual evolution of products. For this purpose, consumers are solely dependent on the product content available.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Most of the e-commerce website have very thin content; 73% of e-commerce websites have low word count problems due to insufficient product detail. 83% of websites use duplicate content, affecting only 7.8% of the webpage. 96.9% of e-commerce websites are running on a low text-to-HTML ratio. This happens when you use too many html codes for small parts of the websites affecting 84.4% of the web page.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Most websites create their own content management systems that may not follow the SEO standards. Bad quality images, a poor mix of videos and other content.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><strong>Precaution<\/strong><\/p>\n<ul>\n<li>Know your audience and product very well;<\/li>\n<li>Provide a unique, engaging and detailed product description;<\/li>\n<li>Should have he material description.<\/li>\n<li>Use narrative form of product description<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"5_E-commerce_Websites_Mistakes_On_Meta_Description\"><\/span>5. E-commerce Websites&#8217; Mistakes On Meta Description<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><strong>META DESCRIPTION<\/strong> is an attribute of HTML that briefly describes the website&#8217;s content or an image in 150-200 words. For e-commerce websites, meta tags and meta descriptions may help in visibility on the search engine result page and the SEO ranking.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">According to the surveys done by SEMrush, 72.4% of e-commerce websites have not fully implemented the meta description, 17.24% of their pages are missing meta description, 89.43% have a meta description that duplicates, and 13.20% of their page is an exact copy of meta description from other sources.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1519 aligncenter\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/new-file.png\" alt=\"\" width=\"671\" height=\"391\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/new-file.png 1077w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/new-file-300x175.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/new-file-1024x596.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/new-file-768x447.png 768w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Web developers often write too long or too short meta descriptions; this adversely affects the chances of your website getting clicked by the users. The best word limit for meta description is 120-160 characters.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Meta descriptions should be a compact reflection of page content. Sometimes the meta description is inconsistent with the page description due to a lack of attention.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Using keywords is a clever move, but in some cases, the meta description lacks keywords or is too much stuff with them. In either case, the meta case will not help you.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">The meta description should be crisp and appealing. It should attract consumers and create of sense of urgency.<br \/>\nSome meta descriptions are confusing because of small incomplete phases which do not covey proper information.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><strong>Precautions:\u00a0<\/strong><\/p>\n<ul>\n<li>\u00a0Do not copy the meta description; try to make it creative and unique.<\/li>\n<li>\u00a0Strictly consider the length of the description; it should not be too long or too short.<\/li>\n<li>\u00a0The meta description should summarise the page content in a creative form.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"6_Ecommerce_Websites_Title_Tag_Mistake\"><\/span>6. Ecommerce Websites&#8217; Title Tag Mistake<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Since title tags are the first impressions of any visitors, they should be very creatively structured. The irony is 35.75% of e-commerce web have missing title tags affecting 5.58% of the page. 87.60% of those with title tags have h1 tags, which applies to about 16.59% of the page.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">55.56% have short title tags striking 3.46% of the page. 84.67% have long title tags affecting 17.94% of their site page.The title tags also have content-related issues 90.11% of the e-commerce have duplicate title tags influencing 10.30% of their page.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1521 aligncenter\" src=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/2.png\" alt=\"\" width=\"752\" height=\"432\" srcset=\"https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/2.png 1155w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/2-300x172.png 300w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/2-1024x588.png 1024w, https:\/\/serpok.com\/b\/wp-content\/uploads\/2023\/05\/2-768x441.png 768w\" sizes=\"auto, (max-width: 752px) 100vw, 752px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><strong>Precautions:<\/strong><\/p>\n<ul>\n<li>The title tags should be precise.<\/li>\n<li>They must have keywords<\/li>\n<li>Prioritize uniqueness<\/li>\n<li>Should have a standard size.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"7_Complicated_Ecommerce_Website\"><\/span>7. Complicated Ecommerce Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">E-commerce website often makes the buying or payment procedure very complex. The navigations of the website are complex and make it difficult to use. These complexities make users confused and leave your site. Thus affecting the overall performance of your website; reduce sales and traffic. The checkout process is also difficult to work on.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><strong>Precautions;<\/strong><\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">The only way to tackle this mistake is to make your website as simple as possible so that a new user can easily navigate and shop through your website.<\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"8_Ecommerce_Websites_Image_Mistakes\"><\/span>8. Ecommerce Websites&#8217; Image Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">The images are the most important element of the website. It creates the impression of the site on the buyers. Good product images upgrade the product description influencing the visitors to buy the product.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Images persuade 87.6% of the total e-store sales.86.24% of e-commerce sites have missing alt attributes affecting 17.67% of the page.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">However, the case for broken images has improved 13% of the e-commerce websites have broken external images, while 29.51%\u00a0have set up broken internal images. It governs 4.52% and 1.08% of the page, respectively.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\">Many images on e-commerce websites have unoptimized images resulting in low page loading speed and low picture quality.<\/p>\n<p style=\"padding-left: 40px; text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71VkXezzMaL._UX679_.jpg\" alt=\"seo image optimisation, seo friendly photography, seo friendly images, 360 degree photography\" width=\"275\" height=\"330\" \/><\/p>\n<p style=\"text-align: justify;\"><b>Precautions:<\/b><\/p>\n<ul>\n<li>Post good-quality images with optimized sizes.<\/li>\n<li>Practicing 360-view photography is the best way to show all the product details.<\/li>\n<li>Choose different product angles and proper image proportions.<\/li>\n<li>Sites not setting image links, use the image lazy load technique.<\/li>\n<li>Include broken image links and upload high-resolution images for appealing images.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"9_E-commerce_websites_crawlability_mistakes\"><\/span>9. E-commerce websites&#8217; crawlability mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\">Search engines send <strong>search engine crawlers<\/strong> to identify and evaluate the page&#8217;s content. 70% of the e-commerce websites have blocked bots from crawling, affecting 15.67% of their page.A frequently observed mistake of e-commerce websites is not linking the internal product pages properly.<\/p>\n<p style=\"padding-left: 40px;\">23% of webs are experiencing temporary redirect issues striking 32.6% of their page. 25% of e-commerce websites have permanent redirect issues affecting 4.3% of their pages.58% of e-commerce stores have 4xx errors, affecting 2.5% of their page.<\/p>\n<p><b>Precautions:<\/b><\/p>\n<ul>\n<li>Strengthen internal linking of pages.<\/li>\n<li>Do not include broken page redirects.<\/li>\n<li>Regularly update your content.<\/li>\n<li>Submit sitemaps to google.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"padding-left: 40px; text-align: center;\"><span class=\"ez-toc-section\" id=\"10_Ecommerce_Site_Structure_And_Technical_Mistakes\"><\/span>10. Ecommerce Site Structure And Technical Mistakes<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p>Structural and technical errors affect the users&#8217; experience and the website&#8217;s performance. Common structure and technical errors are as follows.<\/p>\n<ul>\n<li>38.86% of sites do not have sitemaps, and of those with them,<\/li>\n<li>38.63% have incorrect site maps. URLs of many websites are not appropriately structured.<\/li>\n<li>22.28% have long URLs, and 27.53% use many URL parameters.<\/li>\n<li>54.83% use underscore in their URLs.<\/li>\n<li>54.33% have compressed Javascripts and CSS files.<\/li>\n<li>79.54% have unminified Javascripts and CSS files.<\/li>\n<li>79.85% have a slow page loading speed<\/li>\n<\/ul>\n<p><b>Precautions:<\/b><\/p>\n<ul>\n<li>Use hierarchical order of pages to create site maps.<\/li>\n<li>Have defined simple URLs with proper characters.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Page Contents: E-commerce Websites1. Lack Of Proper Product Description2. Lack Of Product Review\u00a03. Not Optimizing Page Product Demands\u00a04. E-commerce Websites&#8217; Content Mistakes5. E-commerce Websites&#8217; Mistakes On Meta Description6. Ecommerce Websites&#8217; Title Tag Mistake7. Complicated Ecommerce Website8. Ecommerce Websites&#8217; Image Mistakes9. E-commerce websites&#8217; crawlability mistakes10. Ecommerce Site Structure And Technical Mistakes E-commerce Websites An\u00a0eCommerce website is&hellip;&nbsp;<a href=\"https:\/\/serpok.com\/b\/top-10-e-commerce-websites-mistakes\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Top 10 Ecommerce Websites&#8217; SEO Mistakes<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":1741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"off","neve_meta_content_width":70,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1500","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 10 Ecommerce Websites&#039; SEO Mistakes<\/title>\n<meta name=\"description\" content=\"Many mistakes by e-commerce websites result in declining sales. 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