Keyword Research is a crucial component of an SEO campaign. In order to boost sales and maximize conversions, it is important to understand the purchasing behavior of your target audience and their common search queries. Keyword Research provides information regarding what your audience is looking for thereby helps you in delivering value and improving customer service experience.
However, a good keyword research tool can cost a lot of money. Nevertheless, you can do keyword research manually without investing a single penny. This post will include all the methods of conducting keyword research directly on Google SERP.
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How to find Keywords on Google?
You can conduct keyword research directly on Google SERPs in the following ways:
Google Autocomplete
Google Autocomplete feature works as a great keyword research tool. With over 4 billion searches conducted on Google per month, Google SERP provides a range of different keyword ideas that even paid tools cannot provide. It gives you plenty of keyword ideas related to both short-tail and long-tail keywords.
As you type a keyword in the search field, Google displays the most popular keyword phrases within the context of the main keyword. With the help of this tool, you gain a better understanding about your target audience behavior, preferences and search pattern.
Google Ads
Google Ads feature can help you find keywords ideas without investing on a paid tool. As a lot of research has gone into creating the ads, it is certain that the keyword recommendations which appear are not just random words.
To find keywords from Google Ads, you simply need to enter the keywords, the list of ads which appear on the search results will have provide you with numerous suggestions related to your focus keyword.
Using Serpok
Serpok is a Google SERP checker that assists you in the keyword research process by providing keyword suggestions as per your site’s rankings and SEO practices. You get comprehensive details to track the performance of your keywords based on the business location and competition level in your niche.
Try Serpok to drive more traffic and increase conversion with relevant keyword ideas customized as per your business requirement.
Related searches
Another popular way of finding related keywords is via Google ‘Related Search’ feature. It is recommended to use keywords displayed in the ‘Related Search’ feature as it makes the content much more relevant and context-based.
Generating keywords from Related Searches is not only useful for the users but is also helpful for the search engines. Search engine crawlers gain better understanding of the site content which in turn, improves site ranking and click through rate.
People Also Ask
People Also Ask is a Google SERP feature that consists of a set of questions related to the user’s search query. This feature can serve as a great tool for getting keywords and phrases regarding your niche and content topic.
Creating a separate blog post answering questions from ‘People Also Ask’ is one of the quickest ways to reach across a broader audience group and establish connection with them.
Use the methods described above to conduct keyword research without any investment. Selecting the right keywords is not only helpful for a successful SEO campaign but it has a significant impact on site traffic, visibility and growth. Serpok assists you in choosing the appropriate keywords suitable for your business and industry needs. Serpok, a Google SERP checker has numerous features to improve the effectiveness of your marketing campaign and increase site ranking. Sign up today!
Also you can check: Different Types of Search Keywords