Learning how to build links successfully impacts your business goals in a sustainable manner. Link building is considered as one of the top most SEO strategies to scale up your business and maximize traffic. In this article, we will look into most simple link building strategies to boost your online traffic and build your brand image.
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What is a Link Building Strategy?
Link Building strategies comprises of the techniques digital marketers incorporate to get other websites to link back to their own site. The more people link to your site, the more credible and relevant your site becomes. These are mainly used to increase rankings on search engines and drive traffic to the site.
Why is Link Building important?
Search engines use Link building to determine the ranking of a webpage on Google search results. It is an important metric that decides which websites should appear on the first page of SERPs. Several studies have proven that pages in the top position have an average of 3.8 times more backlinks than other pages.
Website authority and quality plays a key role in link building. The more high-quality, trustworthy and authoritative sites linking to your site; the higher is the chances of your webpages appearing at the top of the search results. In addition to this, it makes it easy for users to find and navigate to your site leading to increased traffic and brand recognition.
Working and Simple Link Building Strategies
Guest Posting
Guest Posting is considered to be one of the most effective strategies to grow a backlink portfolio. Here, a site owner invites bloggers or authors to post on their blogs. It helps to reach across a new set of audience and even get backlinks to your own website. It is a great way to build a high-value backlink profile and establish brand authority in your industry.
Publish high-quality content
The more relevant and accurate information your webpage has, the more chances are of getting high-quality links. Link-worthy content has a mass outreach and acquires the top most position in a marketing funnel. High-quality content should not only be appealing and interesting to read but should also solve users’ query and issues. Therefore, it is important to analyze your content and check how it can be improved to resolve users’ concerns.
Outreach
Outreach is gaining backlink from another site. Obtaining backlinks from high-authority sites signals Google that your website is trustworthy. It is regarded as a ‘vote of confidence’ from one website to another. Some of the different tactics used in Outreach are promoting new content, fix unlinked mentions, press releases to acquire links from reputed websites, etc.
Perform Technical SEO
Performing technical SEO from time to time keep you updated and help you understand how backlinks function. Fixing SEO issues establishes the connection between one site with another thereby making it easier for search engine bots to crawl and index your website. Some of the common strategies used in technical SEO are finding broken links, fixing 404 errors, removing redirects, etc.
List Pages link
In this particular technique, you provide your content as a resource page for a specific niche blog. Example, you have a unique content about digital marketing. You can request to place link of your blog on websites which have content related to digital marketing. This way you can expand your brand outreach and reach out to different target groups based on your niche.
Social Media Backlinks
You can earn backlinks from social networking sites and increase your branded traffic. Having presence on social media websites has a positive influence on your brand and makes it easy for people to find and contact you. It is a great method for positioning your website and increase brand awareness across diverse groups.
Press Release and Content Submission
A commonly used link building strategy is the submission of news, press release, guides, research papers and different forms of content on dedicated forums. It is especially useful if you want to advertise a particular product or service related to ecommerce or apps.
Collaboration with Industry experts
One of the best ways to grow your backlink portfolio is involving experts in your brand promotion and marketing campaigns. You can conduct interviews, collect brand reviews, testimonials from industry leaders and brand experts. It aids in brand promotion as well establishing reputation in the market.
Skyscraper Technique
In this strategy, you pick out the content pieces loaded with backlinks and improve it. You need to conduct a detailed research analysis for identifying the loopholes, weak points in the present content and craft an improved version of it. Make sure that the content has a well-defined text structure, visually appealing with high-readability and targets the appropriate keywords. Once you have re-created the content, you can reach out to the websites that have backlinks to the original content and ask them to replace that one with your modified content.
Copy backlinks of competitor websites
It is the simplest and most popular strategy for building backlinks. You can analyse the backlink profile of your competitor websites and replicate their strategies to earn backlinks. This strategy can help you increase rankings on SERPs as well as drive more traffic.
Forum comments
Here, you need to find appropriate forums and blogs similar to your niche for placing URL of your website in the message or comment section. However, it is important to avoid spamming and make sure to use this technique for placing limited and useful topic related links. Some of the common websites for forum commenting are Quora, Reddit, and Stack Overflow.
Business Directories Listing
For local businesses, placement on business directories is crucial. You can add company information and insert links on websites such as Google My Business, Yelp, Yellow Pages, Trip advisor, Apple Maps, etc. Though, you can only place nofollow links on these sites, this technique is especially useful for local businesses who want to expand their visibility and get featured on the SERPs.
It is essential to prioritize the quality of links above their quantity. Instead of focusing on the quantity of backlinks, strive to create authoritative and reliable links. This is advantageous not just for your site’s rating, since Google pays emphasis to high-quality backlinks, but also for your users, allowing your business to flourish over time.