Blogs come in a variety of different forms offering a great platform to express your views, provide useful information or share a valuable life lesson. No matter if you have a blog or starting to build one, learning how to design it is crucial for gaining views and building brand awareness. In this post, we will look into the necessary factors for designing the best blog that can drive traffic and retain visitors.
Page Contents:
What is Blog Design?
Blog design is the practice of improving the visual appearance of a blog. It refers to optimizing a blog’s look and feel, and functionality to maximize the user experience and boost conversions. Blog design is a core component of building an online presence and boosting visibility.
Why is Blog designing important?
As per the latest survey, 70 million blog posts get published each month. To stand out from the crowd and get noticed, you have to put in extra effort of creating quality blog posts. The design of the blog influences its credibility, authority, and trustworthiness. Well-designed blog posts attract more readers and have a high chance of maximizing search engine rankings.
How to Design a Blog?
Design a perfect homepage
The homepage is the first page a user views on your site. Hence, it must be worthy enough to entice readers to explore the blog further. It should be able to convey to visitors what the sole purpose of your blog is and what is the USP of your blog. Invest a considerable amount of time in creating a quality homepage including layout, font, structure, and color pattern. Also, create an easy-to-navigate menu bar that can help the readers to toggle between different pages on your site.
Focus on improving readability
It is important to have high readability to make your blog a grand success. If your blog has a low readability rate, then it’s not likely to get popular among the masses. Font size is crucial in this regard. Ensure that the font size is between 15px to 18 px so that the readers can easily read the text and comprehend it. Also, keeping an ample amount of white space around the text makes it easy to view and understand the context without straining the eyes. In addition to it, always include bold subheadings that divide the large text into separate sections which makes it easy to navigate and visually appealing.
Maintain the continuity of the design
Maintain consistency and continuity in your blog design to make it stand out from the competitors. Spend some time deciding your website’s unique features, theme, font, style, etc. To build your online presence rapidly and obtain higher rankings on SERPs, keep the design and format consistent throughout. Ensure that the brand image and logo remain the same in all your online marketing campaigns.
Quality matters
The sole purpose of creating a blog is to build a target audience and keep attracting more users to your blog. Focus on crafting a quality blog that instantly captures the reader’s attention and urges them to read the whole post. A quality blog is informative, valuable, and entertaining for the audience. It must entice them to read and explore further.
Keep the blog design simple yet appealing
In a plethora of blogs available on the web, every blogger wants their blog to stand out from the rest. But, you may make the mistake of bombarding it with a lot of designs and features that make it even more complex. Keep a minimalistic yet profound design that is easily understandable for the readers. Avoid experimenting with too many effects, or fancy features which spoil the blog content. Let the content speak for itself.
Engaging thumbnails
Keeping your blog post visually appealing is a core component of catching readers’ attention instantly. Adding visuals and images throughout the post makes it look more interesting as well as helps to reduce the page bounce rate. Also, including thumbnails in grid or listicle format makes it easy for the readers to explore and navigate the blog.
Display related content
If you want to retain your existing customers, display some of your popular blog posts in the ‘related content’ section. You can display them either in the middle or towards the end of the blog post. This will help you increase the engagement rate thereby boosting the blog traffic.
Social media shares
One of the vital points to get your audience to notice your blog is using social media sharing. It is a quick and easy way to promote your blog and make it a big hit. Always incorporate social media sharing buttons such as Facebook, Twitter, and Pinterest into the blog design. It can be added at the top or bottom of the post. It gives your blog a wider reach and massive publicity in a short period.
Blogs are one of the most popular tools to establish brand authority and increase online visibility. Make sure to follow the above-mentioned tips on designing a perfect blog that attracts views, engages readers, and creates your online brand.