Maintaining SEO can be a never-ending process, but it’s crucial for the success of any website. However, with hundreds of SEO tools available, it’s difficult to determine which ones are the most effective.
Additionally, for small firms with limited budgets, investing in costly SEO tools can be challenging and take a back seat. But, don’t worry!
We’ve compiled a list of the most efficient free SEO tools that can help you rank higher and streamline the SEO process. Let’s dive into the list and get started with optimizing your website for free.
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9 Best Free SEO Tools To Rank Higher
1. Google SEO Tool Kit
Google provides a suite of highly effective SEO tools that can enhance your website’s visibility in search results.
These tools are based on Google’s algorithms and search engine trends, ensuring that you get the most accurate information and insights. The Google SEO tool kit comprises a range of tools that cater to different aspects of SEO.
- Google Search Console
The first tool in the kit is Google Search Console, which is undoubtedly the most reliable rank-tracking tool available. It allows you to keep track of your website’s ranking trends over time and optimize your content using search analytics.
You can also measure web traffic, and performance, and identify any potential issues with your website through this tool. Moreover, it provides alerts for any issues that may arise on your site, ensuring that you can quickly address them.
- Google Analytics
The next tool in the kit is Google Analytics, which is a highly detailed and informative source of data for your website.
It provides you with in-depth information on your website’s traffic, user behavior, and conversions. This tool is particularly useful in upgrading how you launch and run your various marketing campaigns.
- Google Trends
Google Trends is another valuable tool that allows you to keep an eye on the latest trends in your industry, enabling you to stay ahead of the curve.
It provides insights into the hottest topics and queries related to your niche, helping you to create relevant and engaging content that resonates with your audience.
- Google Keyword Planner
The Google Keyword Planner is a tool that offers suggestions for relevant keywords that you can use to improve your SEO.
It provides CPC data for the keywords, allowing you to filter the data for more precise reports. This tool is incredibly useful in identifying high-ranking keywords that can drive more traffic to your website.
- Page Speed Insights
Page Speed Insights is another tool that is essential for optimizing your website’s performance. It provides insights into any barriers that may be preventing your website from loading quickly, ensuring that your users have a seamless experience.
- Lighthouse
Lighthouse is a tool that audits your website for correctness, ensuring that it is optimized for SEO. It provides insights into any issues with your website’s accessibility, ensuring that you can make the necessary changes to improve your website’s visibility.
2. Ahrefs
The Ahrefs free tool kit has tools for every element of SEO, keyword research, link building, SERP rankings, and other tools. They are a great alternative for companies looking for free tools. The various categories include the following tools:
- Keyword research
There are five tools in the Ahrefs free tool kit. The free keyword generator tool lets you get thousands of keywords and ideas.
Keyword difficulty checker helps you to find the value of keywords on SERP. In addition to these amazon, YouTube, and Bing keyword tools are dedicated keyword tools for the respective platform.
- Link building tool
The free link-building tool kit of Ahrefs has three exclusive tools. the backlink checker tool which can see the top 100 backlinks. The broken link checker helps you find broken links to and from the web pages. The last tool is the website authority checker which analyzes the domain rating.
- SERP ranking
The free SERP ranking tools ahrefs offers are website traffic checker, keyword rank checker, and SERP checker. The website traffic checker tool helps you to keep track of the estimated traffic.
The keyword rank checker gives insight into your SERP keyword rankings. The SERP rank checker gives the list of the top 10 websites of the SERP for a particular keyword.
3. SEMrush
SEMrush is a digital marketing assistant that offers tools for audits on-page SEO, PPC, content marketing, backlinks, etc. The platform also provides a free tool kit which includes.
- Free keyword research tool kit
The keyword magic tool that helps you find the most valuable keywords that can improve your SEO. With the free account, you can do up to 10 searches. The next in the list is the keyword overview tool.
This tool helps you get insights about any keyword and its worth of it. Keyword gap tool that can help you find the keyword gaps between your competitor’s page and yours.
- On-page SEO free tool kit
On-page SEO checker checks and analyzes your page to provide suggestions for improvement. In addition, it also compares your on-page SEO with that of your rivals to give you more comparative suggestions for improvement.
Page improvement helps you to directly implement the improvement suggestions to the page.
- Technical SEO
The site audit tool checks your site’s technical health. The audit is done for over 140 parameters including broken links, redirect chains, and duplicate content, and, provides you with the best insights.
- Link building tool
SEMrush link building allows you to find new link-building opportunities and enhance the existing link buildings. The tool can manage the link-building process from the start to the end.
4. Moz Free SEO toolkit
Moz is well known for its SEO toolkits. it offers a wide range of free SEO tools. In addition, Moz also provides free training courses for using its SEO tool. there are many free tools Moz offers, few of them are listed below.
- Domain analysis
Starting with the domain analysis tool which gives world-class data for top links, domains, discovered and lost links, and estimated keyword clicks. The database has scanned over 4 trillion pages and gives one of the best instances for domain analysis.
- Keyword explorer tool
The keyword explorer tool allows you to fetch the best keywords from 1.25 billion traffic-driving keywords. The tool is excellent for analyzing keywords by search volume, finding keywords in question format, generating and saving keyword lists, and many more.
- Link explorer
The Link Explorer tool is very efficient and one of the best in the industry. The simple user interface allows you to explore links for free from over 44 trillion links. Researching competitors’ links, finding broken links, checking spam scores, etc. is possible with just a few clicks.
- MozBar
MozBar is an exclusive free SEO tool that analyzes any SERP while you are searching for any industry keyword. It saves a lot of your time by giving you instant reports on page authority, domain authority, and spam scores.
5. Ubersuggest
Ubersuggest is a powerful keyword research tool developed by Neil Patel – a renowned digital marketing expert. This tool is designed to provide users with a comprehensive set of features for free, including rank tracking, content ideas, and competitive research.
Ubersuggest offers a wide range of features that are typically only available in premium versions of other keyword research tools. However, all of these features are available to users for free on Ubersuggest.
The tool also includes features like an SEO analyzer, backlink checker, digital marketing consultancy, and domain overviews. The SEO analyzer provides users with detailed insights into their website’s on-page optimization, including suggestions for keyword usage, meta descriptions, and header tags.
The backlink checker allows users to analyze their backlinks and those of their competitors, while the digital marketing consultancy provides personalized advice on how to improve your website’s performance.
Finally, the domain overview feature gives users a comprehensive overview of their website’s performance, including traffic, keywords, and backlinks.
6. Screaming Frog
Screaming Frog is an incredibly efficient and fast crawling tool that is highly beneficial for SEO audits. It is widely regarded as one of the best tools available in the market for improving on-page SEO.
With this tool, you can easily detect broken links, conduct thorough audits for redirects, analyze page titles and meta descriptions, and identify duplicate content.
In addition to these features, Screaming Frog also helps improve the technical health of your website by extracting data with Xpath, reviewing robots and directives, generating XML sitemaps, crawling JavaScript websites, and visualizing site structure, among other things.
Moreover, this powerful tool enables you to integrate various services such as Google Search Console and analytics to obtain comprehensive insights into your site’s performance.
One of the most exclusive features of Screaming Frog is its ability to schedule audits, which can help you monitor your site’s SEO performance over time.
Overall, Screaming Frog is a must-have tool for any website owner or SEO professional who wants to optimize their website and stay ahead of the competition.
7. Answer The Public
Answer the Public is a highly effective platform that enables you to conduct keyword research that goes beyond the standard approach. With this tool, you can gain a comprehensive understanding of what exactly users are searching for.
By simply entering a seed keyword in the search bar, you will be able to access insights not only from search engines but also from social media platforms, forums, and other online sources.
This powerful feature makes your keyword research more effective by providing you with a deep understanding of user search intent.
Furthermore, Answer the Public generates a list of questions that are commonly asked related to a particular keyword.
This feature is particularly useful for content creators who are looking to address their audience’s queries and provide them with valuable information. With this tool, you can easily tailor your content to meet your audience’s needs and expectations.
Additionally, Answer the Public allows you to conduct up to three free searches per day. This means that you can try out the tool and see how it fits into your workflow without any financial commitment.
8. Rank Math
Rank Math is a highly efficient SEO plugin that offers a plethora of features to help you optimize your website for search engines. Whether you are a beginner or an experienced user, its simple setup and user-friendly interface make it easier for you to navigate and work with.
One of the most notable features of Rank Math is its SEO analyzer tool, which performs an in-depth analysis of your website to identify areas that need improvement. This tool generates comprehensive reports that provide a detailed view of what is working for your site and what is not.
In addition to that, Rank Math also helps you identify SEO-related issues and provides suggestions to fix them. The plugin not only points out the issues but also assists you in fixing them for free, which saves you time and effort.
9. Bing Webmaster tool
Bing is a popular search engine that provides valuable data to website owners through its Bing Webmaster Tool. The tool is designed to offer insights based on search engine data, allowing website owners to analyze their website’s performance and improve it accordingly.
One of the key features of the Bing Webmaster Tool is its ability to perform site audits, which is similar to Google’s Search Console. The tool can help you identify potential issues on your site and provide recommendations to address them.
Another valuable feature of the Bing Webmaster Tool is its keyword research tools. These tools provide valuable insights into the keywords that are driving traffic to your site, so you can optimize your content accordingly.
Additionally, the explore diagnostic tools help you audit your site, search for backlinks, and optimize your backlinks to improve your website’s search engine ranking.
For more advanced users, the Bing Webmaster Tool offers a range of tools to help you gain insights into different ranking parameters of Microsoft Bing SERP.
These tools allow you to analyze your site’s performance in more detail and make data-driven decisions to improve your website’s visibility on Bing. Overall, the Bing Webmaster Tool is a valuable resource for website owners looking to improve their site’s performance on Bing.