Reviews are the most trusted social proof a company can have. They majorly influence the decision-making of the customers. According to surveys, 88% of customers trust online just as the personal recommendations. Hence, reviews are important. Let us get on to the topic and learn How to Get More Local Business Reviews.
Getting reviews can be hard many times. Sometimes the company doesn’t ask for it or customers feel this is unimportant. However, people trust others’ opinions on your product and services rather than what you claim about yourself. Here are some ways that can help you get more reviews for local businesses.
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1. Google Business Profile
Google Business profile shows your business ratings alongside your map location on the SERP. Use best practices to attract reviews on your Google business profile. Verify your business on Google to get featured on maps, searches, etc. remind customers to rate you quickly and easily.
Reply to reviews either positive or negative this will help you gain trust. Remember negative reviews are equally important. A site having only positive reviews tends people to doubt its services. Share the link to leave a review.
2. Reviews through email address
You can collect the customer’s email at the time of billing. If the customer is willing to share details, they are satisfied with your products. You can share their reviews with others.
After the delivery of the product, you can send a follow-up mail asking them to share their experience and reviews. Add the review link with the follow-up or thank-you mail.
3. Include review reminders
Include review reminders on your website and make the review writing process easy. Remind your customers to review your website. Appreciate all reviews and find ways to remind them to review creatively.
Attract audiences by rewarding them with incentives for future purchases. This will also enhance your credibility and attract customers to post honest reviews.
4. Contact the negative reviewers
Don’t leave the negative reviews untreated. Contact those who have shared negative reviews and ask what went wrong for them. Ask them what changes you should make to solve the problems. This will show how important customers are for you.
5. Use social media
Social media can be a great help for fetching genuine customer reviews. Collecting reviews and having real-time interaction with customers becomes very easy when you use social media as a tool. You can share the links to surveys through social media posts.
Create social media contests and appreciate each mention. You can also add a direct message link to your posts to get feedback from real customers. Go live on your social media handles and have live interactions with people.
6. Creative call-to-action
A creative call-to-action for getting reviews is also a great idea. To get reviews you need to ask your customer for them. It gets boring and irritating when you again and again poke a customers. Instead, just use a call to action creatively.
7. Reviews through SMS
You can ask for reviews by adding a review link with a short and personalized text SMS. You will get the phone numbers during billing. You just need to send an SMS asking to store their experience at the store or after purchase.
Text SMS has the highest open rates. hence follow-up through text SMS is the most effective way to get reviews. According to surveys, text SMS has 98% open rates whereas email has just 20%.
Tools For Getting Local Reviews
Tools are always a great help. there are so many tools available for getting reviews for local businesses. Here are 7 best tools:
1. Tribe local
Tribe Local is an online review generation tool. You can regard this as a review management tool. It can improve your brand presence.
It allows you to create an unlimited list of customers, manage and filter your ratings, and understand your customers. You can also send customized messages asking for reviews. The pricing starts from $29 after 7 days free trial.
2. Trustpilot
Trustpilot is another review management software that helps businesses get reviews, establish brand trust, and connect with customers. The software allows for improved user experience and enhances the brand’s reputation and online presence. You can send out invitations to past customers to share their reviews.
The key features of the software are reporting and analytics, sending review invitations and reminders, rich snippet ratings, on-site review widgets, etc. You can directly share your reviews on social media through this software. It has a free trial subscription. The pricing starts from $250.
3. Gradeus
Grades is also a powerful review management tool. It gathers and publishes a positive review. It tracks and recovers the negative reviews. The review funnel facilitates inquiring, requesting, and guiding a customer through the review process.
You also get an option for converting your best reviews into SEO-friendly social media content. The pricing offered starts at 90$ and also gives free trials.
4. Broadly
Broadly is an online reputation and review management tool. This is a dedicated local business tool that provides one-click technology for getting reviews. It helps small service provider businesses build their online reputation and enhance search rankings using SEO.
The tool allows automated customer feedback. real-time feedback helps businesses to get customer insight. In addition to these, it customizes the pricing according to your needs.
5. KnowEm
KnowEm is a review generation company that allows you to get market insights. It tells you what people think of your brand. Unlike other tools, this tool is used before an online review audit.
This is because the tool analyzes data from over 330 sites and gives you information as to where are you getting negative reviews from. Hence you get to know how you are performing on different channels. The pricing starts from $84.95/per month.
6. Yotpo
Yotpo is a online review generation tool. It sends automated emails as soon as a customer makes any purchase on your website. The email asks and reminds customer to share their reviews. It encourages to post real pictures and honest reviews.
The key features of the tool are to generate reviews, create content with the received reviews, show the top most reviews with ads, and make you stand out from others. The pricing starts from $49 per month.
7. Birdeye
The Birdeye tool is an all-in-one and highest-rated online review management tool. It effortlessly enhances your online reputation and connects with digital channels. The tool is an automated system for the management of reviews.
In addition to this tools come with a dashboard that helps to monitor and filter your online visibility. You can also manage your video reviews as well. The pricing starts from $250 per month.