We already know how important it is for a website to rank higher on SERP. For this, we do SEO optimization that has a huge checklist. It becomes very time-consuming and expensive to check every aspect manually. The solution for this is SEO tools.
There are hundreds of tools available on the internet. We have listed the Top 20 Best SEO Tools in the Market. Let us discuss them one by one:
Page Contents:
1. Google Search Console
The Google search console is a free SEO tool that helps to maintain and perform various SEO best practices. The tool monitors how your site will get presented for Google search results. The search console offers many tools to check and improve your SEO performance. The main features include:
- It helps to confirm that Google crawls and indexes your website. The page indexing report shows the indexing status of all the URLs. The reports show the indexed and non-indexed pages. It gives reasons why the URL is not been crawled.
- The report has a column that suggests improvements for those issues which did not block the user now but can become a barrier in the future.
- You can also see search traffic data for your site. This reports how often your site appears on the search results and the click-through rate.
- Google search console reviews your internal and external links. It alerts you for all the spam, indexing, and other related issues.
The only requirement for the Google search console is to have a Google account. If you have a Google account, then go to google search console, add, and verify ownership of your site. You are now all set to start your journey with google search console.
2. SEMrush
SEMrush is an all-in-one tool for improving online visibility and discovering market insights. The SEO tool kit of SEMrush contains over 20+ tools. This tool provides limited features for a free account. The most amazing feature of the SEMrush SEO tool kit are:
- Position tracking tools can track your website performance based on the keyword, domain, geographical locations, featured snippets, etc.
- On-page SEO checker can provide a list of things you can do to enhance your on-page SEO. The suggestion can be to optimize content length, backlinks, etc.
- Organic research competitor reports show all the websites that frequently compete with your website for the same organic traffic and SERP position. To get this report you can simply go to competitors tabs and select the organic research option, search your domain on the search bar SEMrush will show all the sites that compete for the same keyword.
- The keyword tool by SEMrush is one of the most effective keyword tools. it saves all your keyword research in one place at the keyword manager.
- Site audit tool to crawl your websites in a few minutes and give information about all the issues related to the web pages.
Many such tools help to enhance your SEO. Nearly all the types of SEO best practices can be performed using an SEO tool kit by SEMrush.
3. Screaming Frog
Screaming Frog SEO spider is a crawling tool that instantly crawls over 500 URLs and finds loopholes. The tool allows you to customize your crawling, filter the crawling reports, and find new areas for improvement. Some of the key features a crawling report contains are:
- Finds broken links: The crawl spider works like a search engine crawler and immediately analyzes your URLs. It finds broken links and also detects 404 errors.
- Analyze page titles and meta tags: The crawlers detect the page titles and meta tags and identify too long, short, missing, or duplicate ones.
- Audit redirects: You can check the page redirects by crawling your website with the screaming frog web spider or, by uploading the list or URLs in bulk for auditing. The audit or crawl report shows the permanent or temporary redirects, redirecting chains, and loops.
- Duplicate content: The crawlers discover duplicate or copied URLs by the md5 algorithm. It can find partially duplicate page titles, meta descriptions, etc.
- Generate XML sitemaps: You can quickly generate XML and image sitemaps with advanced configuration over URLs.
- Screaming Frog SEO tool can also integrate with Google search console, Google analytics, and page insights. This helps to fetch performance data for all websites.
There are more such features of the screaming frog tool which can help you enhance your on-site and technical SEO. To start with this tool, download the software from the screaming frog’s website.
4. MOZ
MOZ is another all-in-one SEO tool offering over 55+ tools for optimizing your website by measuring, evaluating, and monitoring on-site and off-site elements. MOZ has two options for SEO:
- MOZ Local: MOZ Local mainly focuses on local optimization. It manages your local presence by working local business listings, integrating Google and Facebook, and improving content and social posts.
It also has local reporting options where you check profile completeness and listing scores. In addition, you can track your online reviews and performance and measure your online sentiment. The automated duplicate deletion options prevent you from duplicate content.
- MOZ Pro: MOZ pro also provides a lot of features like MOZ local. you have full access to MozBar, analyze and research on-page SEO elements. Track keywords for multiple search engines. It also provides suggestions for improvements.
5. Google Analytics
Google Analytics is also a free tool powered by Google. Google Analytics is the best auditing tool that reports from every end to every end. For a Google Analytics account, you should have a Google account. It provides basic and statistical analytical tools to track website performance and visitor insights. The features of google analytics include:
- Check and find low-traffic pages. Analyze the report to get the cause of low traffic and improve it.
- Google Analytics provides data visualization and monitoring tools. These include dashboards, scoreboards, and motion charts in data over time.
- Google Analytics allows integration with other tools of Google such as Google ads, Google search console, Google Optimize 360, etc.
- You can track users’ behavior by analyzing their demographics and interests. Google Analytics provides valuable metrics, such as bounce-back rate, average session time, conversion rates, etc.
- It allows analysis of landing pages based on clicks, impressions, average position, etc.
- You can customize your SEO dashboards and set your goals on Google Analytics.
- It is a user-friendly and effective tool for SEO.
6. Ahrefs SEO
Ahrefs is a SAAS company that provides a complete SEO tool kit. From web crawlers to element analyzing tools Ahrefs has it all required for boosting SEO. There are so many tools including:
- Site explorer:
- Organic traffic research: This keeps track of keywords that bring organic traffic to your competitors and your website. Analyze and improve the targeted keywords. Ahrefs monitors over 150 million keywords.
- Backlink checker: Ahrefs provides the fastest backlinks crawling for any website and has the largest backlink index.
- Paid traffic research: You can also track the outcomes of paid traffic results of your website and competitors.
- Site audit:
- The site audit tool provides you best audit reports on the technical and on-page SEO elements. The site audit tool automatically groups the issues.
- You can audit related to HTML tags, performance, content quality, localization, etc.
- Content explorer:
- The content explorer tool helps you to find content ideas. It suggests topics with low competition. Monitors your competitor’s publishing frequency
- It helps find the best guest blogging opportunities and generate content links. It helps find broken links, unlinked brand mentions
- Figure out the most important topics for your niche.
- Rank trackers:
- The rank tracker checks your rankings for mobile and desktop. You can monitor the ranking for over 170 countries.
- The interactive graphs of the Ahrefs rank tracker show your visibility over the SERP with the number of organic clicks, average position, and position distribution attributes.
- You can also check which elements of your website are doing well and which are not. In addition, you can also sort keywords and tags.
7. Woorank
Woorank is an advanced SEO tool that can do several audits on various on-site, off-site, and technical SEO elements. There are many features Woorank provides for SEO. These are best for big projects. The feature includes:
- The site audit tool helps to find various loopholes in the on-page, off-page, and technical SEO elements.
- You can use web crawlers to get the reviews for your optimization.
- You can manage your marketing strategy by fulfilling the marketing checklist
- You can also optimize and monitor your social media handles by getting their insights.
8. Google Trends
Google Trends shows all the trending hot topics and words from Google and YouTube searches. The tool uses real-time data to track subjects and spot emerging trends. The features of google trends that help to enhance SEO are as follows:
- You can carry out various essential research using Google trends, for example, keyword research, marketing research, and product research.
- You can carry out brand comparisons. You can also compare your site with others to find the gaps.
- It allows to find out seasonal trends according to location and helps to improve marketing strategy.
- It gives new content ideas and finds new niche products.
Based on the analysis of the current trends, you can improve the quality of your content and your SEO performance.
9. Google Page Insights
Google page insights are the speed test tools that enable us to check our websites performance. The page insights show the user experience for mobile and desktop and suggest improvements accordingly.
The reports provide statics from real users’ first contentful paint, first input delay, largest contentful paint, cumulative layout shift, and interaction to the next paint.
Page speed insights show distributed reports. These reports help developers understand users’ responses to the website. The report distribution appears in three categories:
- Good pages in green
- Pages that need improvement in amber
- Poor in the color red.
The page analysis first examines the URL, which may be a blog, online content, etc. The URLs are then submitted. After this, the PSI retrieves all the content available on the page. Then the next step is to evaluate by several tests.
Page speed insights provide a score for the test between 0-100. In addition to the score based on the result report, it suggests improvements. The suggestions may be related to optimizing images, or other technical alterations to enhance the user experience.
10. Yoast SEO
If you use WordPress for your website management and content creation. A Yoast SEO plugin is a must-have tool for you. Yoast plugin helps to find and optimize your content for the targeted keywords.
The tool analyzes your paragraph structure and helps to create better content. It makes sure that the paragraphs are not too big or too small. They are easy to understand with the use of transition words. The keyword density should not be too much or too low. Yoast SEO helps to monitor the perfect keyword density.
Flesch’s reading score tells you the readability of your content. Yoast SEO assists you in creating content that is easy to digest and read. It analyzes your content and suggests the scores for improvement.
In addition to these features, Yoast SEO also assists in creating meta descriptions and shows where it can be optimized for SERP. It monitors your internal and external linking. It also maintains permalinks by modifying them and keeping them clean and tidy.
11. Bing Webmaster
Bing is a search engine owned by Microsoft. Bing webmaster toolset provides powerful features for solving indexing-related issues optimizing your site’s performance and boosting SEO.
The home section of the Webmaster tool gives you a glance view of your site’s performance with notifications and other suggestions. It has two more section reports and a search performance section.
In the search performance section, you can check the metrics such as clicks, impressions, average click-through rate, average position, crawl requests and errors, indexed page requests, etc. This data appears in the form of charts. You can select your analyzing metrics as per your need.
The URL inspection tool has records of the first indexed date, last crawl date, page fetching status, crawling status, canonical URLs, etc. If you update your site, you can request indexing in this section.
The site explorer feature shows all the issues related to technical SEO. At the same time, the sitemaps show all the know sitemaps, the number of URLs, related issues, and warnings. There are many such features of Bing Webmaster which can turn the game of SEO in your favor.
12. Ubersuggest
Ubersuggest is a free Chrome extension that can work with Google, YouTube, and Amazon. It is a dedicated keyword research tool. The Ubersuggest tool extension suggests the best and most potential keywords related to your niche. It provides performance data insights for each suggested keyword.
The tool focuses on the keywords and queries appearing on Google SERPs. It also analyzes the performance trends of keywords on other platforms like Amazon or YouTube.
13. SpyFu
SpyFU tool that provides a complete overview of the performance of a website. It is a cloud-hosted platform dedicated to searching market and competitive research. The agency provides information for a domain regarding its keyword trends, organic rankings, and ad variation in the past 16 years.
The tool gives information about pay-per-click and cost-per-click campaigns by competitors. It helps markets to monitor every domain bidding ad and to do in-depth keyword research.
SpyFu is a research tool that helps website owners to do PPC competitive research and provides relevant keyword suggestions.
14. Majestic
Majestic is a web-based backlink analyzer. The majestic tool only has its expertise in backlinks. It does not provide any tools for on-page SEO elements. The huge database of backlinks makes it the most effective and efficient tool.
The Site Explorer tool of Majestic helps SEO experts find links ineffective backlinks and lost pages which are not contributing to drawing traffic to the website. The site explorer tool is different from other SEO tools as it is not only a backlink checker but also focuses on link intelligence data.
The compare tool helps you to check the backlink crawling history. The flow metric history section allows us to check the stability and strength of the given domain. The bulk backlink checker allows you to check up to 400 URLs with the paste URLs feature. From the upload file section, you can add and check up to 1,000,000 URLs.
Apart from these, the Majestic software allows keywords tools that help to generate, check, and explore keywords. The tool allows you to check the domains hosted by the same IP address. You can also submit URLs missed by the Majestic crawlers.
Experimental, custom reports, Majestic Million, and Majestic plugins are some other features that Majestic provides for boosting your SEO.
15. SE Ranking
The SE ranking is a complete SEO platform. You can have all the on-page, off-page, and technical SEO audits. With so many varieties of features, it still has a minimal and intuitive dashboard.
The keyword tools include the keyword rank tracker, keyword suggestion, and keyword grouper tool. These tool facilitates keyword research and helps to find the most potential keywords.
The backlink tools include the backlink checker and backlink monitor tool. The tool helps to analyze the domain and page backlinks and also monitors every backlink connected to your site.
With this competitor analysis tool, you can observe the organic and paid traffic and their SERP positions. You can search about and get a list of the new and old competitors to stay ahead of them.
The website audit tool, on-page SEO checker, and page changes monitor allow you to check the website’s performance and improve the suggested areas. This enhances your overall SEO performance. In addition, the SE ranking has many other tools that will help you stay ahead of the market.
16. Raven Tool
Raven tool is a one-stop solution for all your SEO requirements. The tool provides a complete SEO kit for your help. The tool has a site explorer feature that helps to crawl and analyze the page or URL and fix those issues. Raven tool provides a range of social, search, and looker studio connectors known as Google data studio.
The market report tool helps to monitor progress, improve marketing strategy, and helps to find ways to reach new goals. The competitor analysis tool can view and tracks backlinks on your competitor’s website.
In addition to these, the tool provides a SERP rank tracker to monitor your website performance. Keyword research and tracker tool helps to get the most potential keywords for your content.
17. BuzzSumo
BuzzSumo is a cloud-based platform that helps to create engaging content and outreach opportunities. It helps in earning backlinks. The tools enable us to find the right influencer to promote our business by most shared content. It analyses the top shared content from feeds and suggests the best.
The content discovery tool helps to get new and evergreen ideas for generating high-quality content. It provides keyword research with SEO insights. BuzzSumo crawls all the social media and web feeds to get the most trending topics for any niche.
It tracks brand mentions and backlinks of your competitors and updates about new trends. It also works as a Chrome extension and helps to get instant social media insights. It is also available in the API version.
18. SiteChecker
SiteChecker is another tool to check how external and internal changes impact your website. It can work with Google search console and analytics and use its tools like site audit, site monitoring, and rank tracker to get the most accurate performance audits.
It is easy to figure out all the loopholes in your on-page, off-page, and technical SEO with the SiteChecker tool. The tool provides a step-by-step customized guide to improve all the drawbacks and optimize it better.
19. Serpstat
Serpstat is an SEO checker that allows you to find the key metrics of any site or page in a few clicks. It can swiftly analyze competitors, track positions, keyword research, and check backlinking. The dashboard is easy to use and understand.
The keyword research tool provides you most popular keywords by analyzing different search intents. The keyword niche finder helps get the most attractive topics to attract your audience. In addition, it allows competitor research, site audits, keyword clustering, and AI generation tools.
20. BrightLocal
BrightLocal is the all-in-one local SEO tool. It provides optimization tools that track search rankings, builds citation, checks reviews, and improve local SEO performance. In addition to SEO tools, it also provides tools to grow and manage your brand presence.
BrightLocal monitors and helps to handle reviews better. It helps you to improve your customer support and attract more customers. It makes reporting easier by speeding up the audit process. It performs the most comprehensive local rank tracking.
These tools are the best SEO tools in marketing according to the best of our knowledge. Unlock the true potential of your website with these top 20 SEO tools that guarantee enhanced results!